Tag Archives: Website Design Northern Beaches

How Responsive Web Design Can Be Elixir For SEO

Our 21st century has set many milestones when it comes to technology. We can also say that people are living in mobile era that has empowered many!

 

In this scenario, responsive design isn’t something new. In fact, it has turned into a standard segment of any SEO campaign, no matter which industry the website focuses on.

 

When it’s about SEO (Search Engine Optimisation) and the success of your website, you need to follow these web designs that’ll take your business website to new heights.

 

Enhance The Website’s Usability

 

There’s a strong possibility that users may ditch your website, if they find it too difficult to navigate. Google sees ‘time spent on page’ as a major sign of a website’s value for any particular inquiry. Responsive web designs make your site significantly easier for users to read and explore.

 

The outcome is an enhanced user experience and usually an improved ‘time spent on page’. Great ease of use scores result in revisiting users and better conversions. As mentioned above, Google’s main business is to fulfil client queries. A responsive mobile web design is essential for a better customer experience, and Google rewards websites that provide visitors with such amazing experience.

 

Quicker Page Speed

 

One of the most commonly known and established factor for ranking is the time taken to load a page. Each site needs to be enhanced to load as fast as possible to help the chances of achieving high rankings in SERPs (Search Engine Results Pages).

 

The steady and most obvious indication from Google throughout these years has been that quick loading websites are supported in Google’s search results. That is only one of many reasons why Google strongly advises the web designers should use responsive web design only.

 

Reduced Bounce Rate

 

The time spent on a website by a user is related to bounce rate of the particular site. How fast do your site users leave or backtrack from your website? Google focuses on customer behaviour when it’s about ‘enter’ or ‘exit’ points of a website.

 

Google may translate short stay time, which means the user leaves your website practically as fast as he/she came to it, as a signal that the content that the visitor found on your website wasn’t significant to their requirements. The outcome for the site will be a negative growth in their Google rankings, and your website will appear too low whenever a person searches the search engine for a specific keyword related to your site.

 

However, a responsive mobile design empowers you to set up significant content, and show it in a mobile-friendly way. It gives a spotless, fresh, and easier to navigate website for visitors, while they’re surfing.

 

Improved Social Sharing

 

Responsive web design is made to make social sharing simple for the most prevailing demography online – mobile users. A Northern Beaches web design company can make a website for you that come with all the social media handles, and all you have to do is to click on social media icons and your content will be shared on different platforms.

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4 Website Design Aspects That May Be Damaging Your SEO Campaign

Web design is the soul of any website, especially eCommerce website. However, there are a few web design steps that you need to avoid, or should be selected with objective analysis, as they might result in damaging the website design, or reduce the SEO value.

 

Check out these techniques that you should avoid if possible to make sure that the web design appears pleasant to the users’ eyes.

 

Things To Avoid #1 – The Tables In Website Layout

 

The webpage might look a bit complicated, if you decide to keep tables in it, since most layout tables use many table features like rowspan, colspan, and nested tables. One might find designing the table quite easy, but its maintenance is quite difficult. The majority of the users find it difficult to figure out as they are meant to be read in the manner displayed in HTML, and the content in a table layout becomes difficult to read from top to bottom and left to right.

 

When the table is nested, it often becomes tougher. HTML5 recommends avoiding tables in page layout, and HTML 4.01 doesn’t allow it. When CSS is used, presentation is usually kept separated from HTML. This makes the maintenance of tables in CSS somewhat less demanding. Tables might hinder the usability of the page, which might eventually affect SEO (Search Engine Optimisation). Compared to the CSS for the same design, nested tables take a lot more time to load.

 

Things To Avoid #2 – Infinite Or Unending Scrolling

 

There’s no doubt that scrolling is a quite popular design and often used on many websites (especially e-commerce) these days, but it is not meant for every website. Utilising scrolling depends on the goals/targets of the site. If the aim of the site is to stream content without any stoppage and structure of the content is flat, then scrolling is surely useful. However, if the aim of the site is to help visitors to find a particular task or compare their options, then it can damage the user experience.

 

Things To Avoid #3 – Parallax Scrolling

 

It is true that parallax scrolling is one of the most preferred functions that results in making loyal visitors, there are some problems attached to it as well. Parallax scrolling may result in low value for Search Engine Optimisation ranking. It’s perfectly alright to use parallax scrolling if has one page of content, images, and excellent visual display. But, if the website has infographic, Google won’t be considering it. This can result in low website rankings.

 

Things To Avoid #4 – Slow Loading

 

Slow loading won’t assist images or content to load until visitors connect with that part of the webpage. Remember, this content won’t be indexed by Google’s spiders (web crawlers), and won’t help in loading the rest of the page, which means only the visible content is indexed. This can result in low Search Engine Optimisation value and affect the website’s traffic.

 

It’s important that while figuring out website design for your Northern Beaches based business, you need to take the services of the most experienced designers. The development and SEO team should figure out the intended design to find tough website design Northern Beaches elements that will be difficult to implement.

3 Must-Have Design Trends For The Remaining Months Of 2017

More than half of 2017 is already over and it’s time to make some major changes in your website design. Numerous latest trends in web design field have included user patterns, colour or typography, but it’s time to discuss a few other techniques. Basic trends to follow and the ones we are going to discuss today incorporate downpage navigation, boxes as a design element and usage of vertical lines.

 

Check out what will be trending in the remaining or second half of 2017.

 

Downpage Navigation

 

These days, whenever we look at the navigation trends, it seems like most web designers are in quite an experimental phase. Some are focusing on vertical, side navigation options while others are giving preference to downpage styles to pop-out styles. It’s quite clear with these trends that menu items at the bottom of the website are in limelight this year and will continue to do so in the remaining half of 2017.

 

There was a time when downpage navigation wasn’t given much preference and sometimes it even became a big no-no for web designers. However, this year the trend is changing and downpage navigation might become more popular than ever. However, before choosing this type of navigation design, you need to consider a lot of things like your business model, customer preference, and how it will affect your sales.

 

Use Boxes As Design Elements

 

Boxed elements used to increase aesthetic value of the website is surely a standout among the most striking and adaptable trends of 2017. Remember, boxes have an immense scope just like what we saw from the card trend, yet web designers are choosing these boxes to highlight content, display pictures and attract users’ attention towards a specific part of the page. Also, there’s no doubt that it works flawlessly.

 

One of the best things about this trend in website design Northern Beaches is that it is so adaptable. You don’t need to re-evaluate a whole design to utilise boxed elements. They can fill in as clear visuals or connection to other content. A box can have nearly anything, you can either use it an awesome picture to a ‘call to action’.

 

Vertical Lines

 

Couple of years ago, vertical space wasn’t considered for website design, but now more designers are including vertical elements into their web designs. Vertical elements can enable us to direct visitors through the design, allow scrolling and even concentrate on specific elements, whether it is skinny lines to restore flow to photos with various up and down elements.

 

To sweeten the deal even further, vertical components are quite intriguing, clean and simple visually since they aren’t common like horizontal, circular or square elements.

 

So, are you considering doing changes to your website design? Keep in mind that proper research must be done before you go ahead with changes on your business website.

5 Website Design Tips To Create A Visual Treat

Just like any other industry, the world of web designing is also ever-evolving. Web designing also witnesses latest trends coming in short intervals. You need to have an attractive design and follow a trend, when it comes to create a website that will be used professionally.

 

Check out 5 important web design tips to create a visual treat.

 

The Design Should Be Clean And Clutter-Free

 

You may have noticed that the world we live in has become way too cluttered, and same is the case with web. Signs, icons, Ads, banners, buttons, pop-ups, and badges are only a few things that make it too messy.

 

Don’t you think that it’s for you and your business to offer your website visitors a clutter-free and outstanding experience? Grasping things such as flat design and white space can have a remarkable effect on your visitors’ experience. Remember, sometime less truly is more.

 

Have A Web Design Renaissance

 

If you’re reading this article, then you’re heading in the right direction. However, you can make your investigation a step further and look at sites with a particular reason: to find out the things you like about them and what you don’t. Make some notes on what you might want to imitate on your future site.

 

Would a long scrolling page function better on your site? Possibly you truly appreciate somebody else’s way to deal with their contact page. It can be something as little as mimicking a use of an arrow symbol that focuses to an essential message. Whatever you find engaging, consider how you can get it going in your own Website Design Northern Beaches plan.

 

Use A Visual Hierarchy

 

So, you haven’t heard about visual hierarchy before? No problem, it’s a term that fundamentally implies that our eyes focus on web space in a specific manner – an approach that can enable you to upgrade crucial content on your website. For instance, if you make a ‘join now’ button, there’s a strong possibility that you want more and more to click it and go through the sign-up steps.

 

Ensure That Content Is Readable Easily

 

Remember, content on your website is really important. So, you need to make it readable

  • Ensure your colours complement each other
  • Try not to utilize tiny size for your website
  • Have same font size throughout the website

 

Don’t Forget To Get Benefits From The Mobile Version Of Your Website

 

Remember, all your efforts will become waste if your professional-looking website doesn’t have a professional-looking mobile version. In today’s world, you make one mistake and there you go – down and down. So, it becomes important for you to focus on all the areas and versions of your business website. All things considered, you would prefer not to pass up a major opportunity for potential site guests/clients since they’re on the tram, isn’t that right? Nobody would like to miss out on potential website visitors or customers just because they don’t a good website design.

How A Poor Website Design Ruins Your Business

As innovation keeps on progressing and more organisations are becoming significantly equipped at utilising it to showcase their products, it turns out to be more important to have an online platform that truly works for the promotion of the business. Potential customers are not only looking for info, but they’re now extensively using websites to make decisions about where they will work and do business, plan appointments, purchase items, and that’s only the tip of the iceberg.

 

How A Dull Website Can Ruin Your Business?

 

Since purchasers are utilising an organisation’s site to decide about whom they do business with, a dull site can prove to be too bad for your organisation. A recent study revealed that more than 70% of buyers think that reliable organisations have a high quality website and are more credible to do business with. This clearly indicates that your website’s design, look and feel is a direct reflection of your credibility. This is maybe the most negative impact you take when your site is dull.

 

Have a look at these other drawbacks of an ugly, dull & boring website.

 

1. Lead Generation Results Decline

 

A website with ugly design will throw your potential clients directly into the court of your rivals (particularly if your rivals’ sites are attractive while yours is inadequate). Not providing a quick, simple way for potential clients to contact your company is one of the quickest approaches to lose leads.

 

2. Exposure/Visibility is Damaged

 

It’s important for your website to be useful, relevant, and trustworthy with a specific end goal to appear on the first or second page of Google’s or other search engines’ results when a potential client look for related keywords. There’s a strong possibility that if your site lacks quality content, a preferred domain name and other essential factors, then potential clients may not be able to see it in the first place.

 

3. Reputation Of Your Business Is Affected

 

Potential customers (in some cases, even the old clients) start assuming that your business is behind the times and lacks advancement and development. If the navigation on your website is confusing and not user-friendly, then the customers think that your business is unreliable and perhaps even not interested in or focused to fulfil the requirements of new customers. New consumers may think that you’ll be unresponsive in a business relationship and will go to your competitors’ website, if your site fails to offer easy means of communication.

 

In short, we can say that there’s a direct connection between your website’s design and its effect on deals. You must hire a renowned company that offers high quality website design Northern Beaches, if you’re planning to upgrade the entire look & feel of your business website. Remember, small businesses cannot afford to have an ugly, dull and out-dated website.

Improve Online Selling With These 7 Website Design Trends

One of the main purposes of website nowadays is to sell products and services online. The field of online selling has become so vast that brick & mortar stores have been affected notably and many are even getting closed.

In this world of cutthroat competition, it has become quite important to have the most attractive design on your website that can attract people and you can sell your services to them.

Use these website design tips to sell services online.

Keep Your ‘Contact Form’ Highly Visible

The upper fold of a website is the first part that becomes visible to people. Many visitors just look at this area, and then decide to either stay or leave the website. This makes it highly essential to keep your contact form in the above area of the website as it will become more exposed to traffic coming on the website.

Large Image Of Selling The Service

People believe in what they see! When it comes to online selling, more than 90% of business is done by what people see. This is the reason why you need to have the right images on your website and images of you selling services to satisfied customers.

Crisp Looking Design

A crisp looking design clearly implies that you don’t have an out-dated website design. There’s a strong possibility that a modern user might get turned off by just viewing your lacklustre website design. Website design is like fashion industry – you need to change it after a couple of years to ensure that the user doesn’t get bored by it too soon.

Social Handles Should Be Active & Clearly Visible

Having your ‘social’ handles clearly exhibited on your website would allow the visitor to have full trust in your business. When a user clicks on your social media platforms such as Facebook, Twitter, Instagram, LinkedIn, or Pinterest pages, then they should see some recent activities.

Social Presence Or Proof

Remember, no one wants to be your first customer. That’s mainly because people prefer to do business with someone who excels in the industry, or have enough social presence or proof so it can look trustworthy. There are numerous ways to showcase your social proof, here’ one of them:

  • Number of Blog article social shares
  • Join the 50,000+ entrepreneurs on our mailing list
  • Yelp reviews
  • Star rating
  • Testimonial

Testimonials Should Be Visible Clearly

Yes, testimonials do qualify as a social proof or acceptance, but you need to create a separate space at the middle of the home page where testimonials of your clients can be displayed.

Location

There’s no doubt that Google rules the search engine industry. Google is now focusing on location greatly and is giving value to websites who also focus on local market. For example, if you offer services of web design in the Northern beaches , then make sure your website shows up when a user searches for “Website Design Northern Beaches”. This is important as you won’t prefer to appear in search results for locations where you don’t offer services. You need to customise your location on your business website to increase.

Why Magento Is The Best Option To Develop Ecommerce Website

One of the most popular ecommerce website development platforms is Magento. It can make changes as needed and is adaptable when it comes to designing options that are effortlessly adjustable.

Let’s take a look at some most vital reasons why you should choose Magento to create your ecommerce website.

1. It’s An Open Source

It’s accessible in 3 different versions such as free, hosted and enterprise, however, the free version is the most prevalent choice of web designers to create qualitative website. Since it’s an open source, Magento offers different features that help expert web developers to create outstanding websites that are excellent for the online business. It can be easily downloaded for free and will be qualified for usual upgrades Magento versions without paying anything for it. This guarantees quick availability to all for creating high quality ecommerce websites.

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2. Focus On Ecommerce

Magento is the only website development platform that has been is created particularly to oversee operations on an ecommerce site. Dashboards, supply chain management, product packaging, shipping management, and inventory management some major components that come with the upgraded versions of the Magento. In the process of doing business transactions on the website, it’s important to make utilisation of cutting-edge innovation to include features that are advance enough to manage complexities that may arise.

3. Mobile Platform Adaptability

Without any doubts, Magento has the power to allow access to the ecommerce site from anyplace on the planet. It utilises HTML 5 as a support to figure out building platform and makes it possible for any website to open on different types of platforms, including mobile. It guarantees adjustment in the audio or video, and drop or drag features for effective development.

4. Extensive Speed And High Flexibility

Magento has simply powered ecommerce website developers to prefer it over other platforms as it have the capacity to tweak the websites as per requirements. It has become the top choice for majority of IT services based in Northern Beaches. When it comes to this, there are built-in features that help web designers to make or adjust the site according to the latest trends. The designers can expand the components whenever needed and utilise them to achieve better functionality.

Magento is also popular among various Northern Beaches IT services for its amazing speed. It occurs with auto caching of the pages and upgrading the speed of the site with pictures. In addition, the procedure of data recovery is very quick on Magento.

5. Simple Customisation And Community Support

An additional benefit of utilising Magento for creating sites is that it permits adding forthcoming features to a live site without disturbing its current layout design. This empowers a designer to upgrade the look of a site and make it more intuitive. Apart from this, the community version provides backend support and helps designers in settling issues through the extension procedure of incorporated components.