Tag Archives: Web Design Company in Sydney

Improve Online Selling With These 7 Website Design Trends

One of the main purposes of website nowadays is to sell products and services online. The field of online selling has become so vast that brick & mortar stores have been affected notably and many are even getting closed.

In this world of cutthroat competition, it has become quite important to have the most attractive design on your website that can attract people and you can sell your services to them.

Use these website design tips to sell services online.

Keep Your ‘Contact Form’ Highly Visible

The upper fold of a website is the first part that becomes visible to people. Many visitors just look at this area, and then decide to either stay or leave the website. This makes it highly essential to keep your contact form in the above area of the website as it will become more exposed to traffic coming on the website.

Large Image Of Selling The Service

People believe in what they see! When it comes to online selling, more than 90% of business is done by what people see. This is the reason why you need to have the right images on your website and images of you selling services to satisfied customers.

Crisp Looking Design

A crisp looking design clearly implies that you don’t have an out-dated website design. There’s a strong possibility that a modern user might get turned off by just viewing your lacklustre website design. Website design is like fashion industry – you need to change it after a couple of years to ensure that the user doesn’t get bored by it too soon.

Social Handles Should Be Active & Clearly Visible

Having your ‘social’ handles clearly exhibited on your website would allow the visitor to have full trust in your business. When a user clicks on your social media platforms such as Facebook, Twitter, Instagram, LinkedIn, or Pinterest pages, then they should see some recent activities.

Social Presence Or Proof

Remember, no one wants to be your first customer. That’s mainly because people prefer to do business with someone who excels in the industry, or have enough social presence or proof so it can look trustworthy. There are numerous ways to showcase your social proof, here’ one of them:

  • Number of Blog article social shares
  • Join the 50,000+ entrepreneurs on our mailing list
  • Yelp reviews
  • Star rating
  • Testimonial

Testimonials Should Be Visible Clearly

Yes, testimonials do qualify as a social proof or acceptance, but you need to create a separate space at the middle of the home page where testimonials of your clients can be displayed.

Location

There’s no doubt that Google rules the search engine industry. Google is now focusing on location greatly and is giving value to websites who also focus on local market. For example, if you offer services of web design in the Northern beaches , then make sure your website shows up when a user searches for “Website Design Northern Beaches”. This is important as you won’t prefer to appear in search results for locations where you don’t offer services. You need to customise your location on your business website to increase.

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What is a Better Option, Custom Website Design or Templates?

For the past few years, web design companies have sprung up everywhere.  What you need to do in this situation is to find the best one that fulfils all requirements. You can also find templates available online, but these have certain limitations in comparison to custom-made websites.

With more ‘web design businesses’ setting up, it has become difficult to find the best in the business. Also, it is hard to convince people that a template is not meant for a longer run whereas customized website designs are much better choice in the real world. So, how one should figure out the difference between these two and when to switch from template to a custom designed website? Followings points can help you in making a decision:

Templates: There are a number of attractive templates available nowadays, but these are generally made without considering any particular business, services or products. But there are few areas where templates can be used such as

  • If you have a small side business that does not generates much income.
  • You have non-branded business that does not need any leads generated by websites.
  • Your hobby can be taken to a next level, and the target audience can be tested effectively.
  • Templates are an excellent option for a personal blog or a hobby site. These are usually not related to any business.

Custom Design Websites: You must understand that just changing the logo or colour of a template has nothing to do with customised website. It is recommended that you should hire services of a renowned web design company in Sydney to get the desirable results.  Opt for proper customised website if you have needs like:

  • You have an already established brand or logo, or are going to invest in a new one.
  • The site represents or supports your main business, services or products.
  • Have a strong competition and want to get an upper-hand in the market.
  • Want to display products and services offered to the users in a proper manner.

The website is the face of your online business, so ensure that its design looks unique in style & appearance. A custom design definitely provides your business a unique and pleasant identity because fonts & colours are generally made to match both site header and the product packaging.

In some cases, creating a customised website design may lead to a complete revamp of packaging and other manifestations related to the identity of a company.