Tag Archives: SEO

How Responsive Web Design Can Be Elixir For SEO

Our 21st century has set many milestones when it comes to technology. We can also say that people are living in mobile era that has empowered many!

 

In this scenario, responsive design isn’t something new. In fact, it has turned into a standard segment of any SEO campaign, no matter which industry the website focuses on.

 

When it’s about SEO (Search Engine Optimisation) and the success of your website, you need to follow these web designs that’ll take your business website to new heights.

 

Enhance The Website’s Usability

 

There’s a strong possibility that users may ditch your website, if they find it too difficult to navigate. Google sees ‘time spent on page’ as a major sign of a website’s value for any particular inquiry. Responsive web designs make your site significantly easier for users to read and explore.

 

The outcome is an enhanced user experience and usually an improved ‘time spent on page’. Great ease of use scores result in revisiting users and better conversions. As mentioned above, Google’s main business is to fulfil client queries. A responsive mobile web design is essential for a better customer experience, and Google rewards websites that provide visitors with such amazing experience.

 

Quicker Page Speed

 

One of the most commonly known and established factor for ranking is the time taken to load a page. Each site needs to be enhanced to load as fast as possible to help the chances of achieving high rankings in SERPs (Search Engine Results Pages).

 

The steady and most obvious indication from Google throughout these years has been that quick loading websites are supported in Google’s search results. That is only one of many reasons why Google strongly advises the web designers should use responsive web design only.

 

Reduced Bounce Rate

 

The time spent on a website by a user is related to bounce rate of the particular site. How fast do your site users leave or backtrack from your website? Google focuses on customer behaviour when it’s about ‘enter’ or ‘exit’ points of a website.

 

Google may translate short stay time, which means the user leaves your website practically as fast as he/she came to it, as a signal that the content that the visitor found on your website wasn’t significant to their requirements. The outcome for the site will be a negative growth in their Google rankings, and your website will appear too low whenever a person searches the search engine for a specific keyword related to your site.

 

However, a responsive mobile design empowers you to set up significant content, and show it in a mobile-friendly way. It gives a spotless, fresh, and easier to navigate website for visitors, while they’re surfing.

 

Improved Social Sharing

 

Responsive web design is made to make social sharing simple for the most prevailing demography online – mobile users. A Northern Beaches web design company can make a website for you that come with all the social media handles, and all you have to do is to click on social media icons and your content will be shared on different platforms.

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4 Website Design Aspects That May Be Damaging Your SEO Campaign

Web design is the soul of any website, especially eCommerce website. However, there are a few web design steps that you need to avoid, or should be selected with objective analysis, as they might result in damaging the website design, or reduce the SEO value.

 

Check out these techniques that you should avoid if possible to make sure that the web design appears pleasant to the users’ eyes.

 

Things To Avoid #1 – The Tables In Website Layout

 

The webpage might look a bit complicated, if you decide to keep tables in it, since most layout tables use many table features like rowspan, colspan, and nested tables. One might find designing the table quite easy, but its maintenance is quite difficult. The majority of the users find it difficult to figure out as they are meant to be read in the manner displayed in HTML, and the content in a table layout becomes difficult to read from top to bottom and left to right.

 

When the table is nested, it often becomes tougher. HTML5 recommends avoiding tables in page layout, and HTML 4.01 doesn’t allow it. When CSS is used, presentation is usually kept separated from HTML. This makes the maintenance of tables in CSS somewhat less demanding. Tables might hinder the usability of the page, which might eventually affect SEO (Search Engine Optimisation). Compared to the CSS for the same design, nested tables take a lot more time to load.

 

Things To Avoid #2 – Infinite Or Unending Scrolling

 

There’s no doubt that scrolling is a quite popular design and often used on many websites (especially e-commerce) these days, but it is not meant for every website. Utilising scrolling depends on the goals/targets of the site. If the aim of the site is to stream content without any stoppage and structure of the content is flat, then scrolling is surely useful. However, if the aim of the site is to help visitors to find a particular task or compare their options, then it can damage the user experience.

 

Things To Avoid #3 – Parallax Scrolling

 

It is true that parallax scrolling is one of the most preferred functions that results in making loyal visitors, there are some problems attached to it as well. Parallax scrolling may result in low value for Search Engine Optimisation ranking. It’s perfectly alright to use parallax scrolling if has one page of content, images, and excellent visual display. But, if the website has infographic, Google won’t be considering it. This can result in low website rankings.

 

Things To Avoid #4 – Slow Loading

 

Slow loading won’t assist images or content to load until visitors connect with that part of the webpage. Remember, this content won’t be indexed by Google’s spiders (web crawlers), and won’t help in loading the rest of the page, which means only the visible content is indexed. This can result in low Search Engine Optimisation value and affect the website’s traffic.

 

It’s important that while figuring out website design for your Northern Beaches based business, you need to take the services of the most experienced designers. The development and SEO team should figure out the intended design to find tough website design Northern Beaches elements that will be difficult to implement.

3 Quick Tips That Will Skyrocket Your Website’s Rankings

Every website owner is worried about acquiring high rankings on SERPs (Search Engine Result Pages). The work done to rule the rankings pages is known as SEO (Search Engine Optimisation). The issue with Search Engine Optimisation is this, getting discovered at the top of the list is a same objective of every other person who owns a website. This turns into a major issue as individuals start a tough competition to rule the SERPs.

Numerous people may not even know exactly how much time it takes to cover all the small points or steps to ensure that their target is achieved. Exceptional amount of care is required to make sure that you don’t get flagged, banned or degraded as a possible spam website, or end up having a position in the wrong place for the wrong keyword. So what’s the solution for these problems?

SEO is a vast field and numerous steps should be taken to run a successful campaign. Here are 3 things that you should apply in order to get high ranks for your website. These tips will simply Skyrocket your rankings.

Tip #1 – Alt Tags

While uploading an image on your website, you must realise the fact that all the search engines won’t see the image. Or, we can say that the ‘robots’ crawling your webpage aren’t able to see the pictures. In reality, they are only able to view the coding and the content on the page.

So, when you’re uploading a picture on a site ensure that you name the image file with the right keywords that are relevant to your site. Additionally, fill the codes with the alt tags and title tags for that picture. By doing this, you can increase its chances of getting included into the search results or to help the page get found. It enables the search engine to know what that image is all about.

Tip #2 – Headings (H1 – H6) Order

While considering heading tags, it’s not about the quantity or type, but rather the order of utilisation that is important to the content. Some may end up becoming over fixated on this. Remember; don’t make it more complex or confusing than required. Concentrate on the quality of your content instead of its search appearance. By keeping your headings in a proper order helps the visitor to understand the content and to expect what’s next in it.

Tip #3 – It’s All About Location, Location, Location

Google knows where you are. Regardless whether you have an account with Google and are signed in or not. Your Smartphone and desktop know your location, so does the search engines that you’ve been using recently. The utilisation of location while searching is termed as ‘Local SEO’.

For example, if your business is based in Northern Beaches, and you provide SEO services, then you need to ensure that your website comes at the top of SERPs whenever a user searches for terms like ‘SEO Northern Beaches’, or ‘Northern Beaches SEO’. It’s all about targeting the local market of your business before you go global. Allow the search engines to know where your business is located.

Top 6 Tips To Boost SEO With Help Of Content

Expanding your ranking on SERPs (Search Engine Result Pages) is a complex and comprehensive task that relies upon many factors, however writing quality content still assumes a crucial part. Including fundamental standards of SEO (Search Engine Optimisation) into your content is easy, but it requires preparation and writing skills.

Let’s take a look at top 6 tips for SEO-friendly writing.

1. Identify The Important Keywords

After you finalise the topic of your content, then you need to search the web to find out what exactly users are looking for related to that topic. Then, read those contents to identify the important keywords, and make a list of popular words and phrases you want to target. Compile relevant topic-keyword lists as it will save your time in the future. For example, if your business is based in Northern Beaches, then focus on keywords that include Northern Beaches.

2. Utilise The keywords

As you compose the content, ensure the keywords show up throughout consistently—however not too frequently. Google disapproves of keyword stuffing and could give lower ranks to your site if you fill in keywords everywhere. Utilising keywords in headlines, in subheadings and in the opening sentences of passages can push you up in Google’s rankings.

3. Utilize Your Own Particular Words, As Well

Google changes its site positioning calculation (ranking algorithm) as often as possible. However, one consistent need is to compose content keeping people in mind. Remember, web optimisation is not about satisfying complex and weird robots (web crawlers) of Google. Composing top-notch content that individuals feel connected with, increase engagement and sharing will help the SEO campaign of your website.

4. Length Is Crucial

Small content that ends in few lines is not doubt easier to read, but search engines, especially Google expect blogs and articles to have substance and info. Articles with more content often get more shares and engage audience for more time, but this doesn’t mean that longer isn’t always better. If you’re writing blogs/articles for your website then around 300 and 600 words is a good choice. That will provide you a lot of area to incorporate proper details and keywords, and you will be able to capture attention of visitors who are looking for a quick read.

5. Utilise An Optimising Tool

In case, you’re publishing on WordPress, you’ll get access to many free plugins that will make your content SEO-friendly in a matter of seconds. You can use Yoast to get real-time analysis on the content, and it’s easy to use. It also analyses images and Meta descriptions of your website. It’s an excellent choice for your SEO Northern Beaches campaign.

6. Check For Mistakes

This is more than a SEO tip. When you think your article is complete, read through it to look for mistakes. Remember, there’ always room for improvement. This step will be beneficial from SEO point of view and also for your readers.

Tips to Improve Website Conversions with Help of Quality Content

With the high increase in the usage of Internet a huge consumer medium has opened up. You can identify the consumers of your products & services and then target them with help of quality content. You should find SEO services that can ensure that your quality content reaches your targeted consumers. SEO services will help the website to get more conversions, boosting your business.

People often love to read articles and blogs that offer some useful tips on their preferred choice of subject or issue.They may spend hours on reading content usually starting with ‘how to’ or ones that provide useful information.

With more competition growing each day, it has become quite important to stand out from the crowd and ensure that your website results in profit. We can help you to achieve better conversions on your site.

People are often told that layout is important for any website which is true. But what is equally important is some quality content that attracts people.Google has always focused on quality content, so you cannot really ignore the need of authentic and quality content. This should be done to rank well on search engines and to convert visitors into customers.You may have an idea about website content, but still consider these points:

  • Always prefer to write attention seeking headlines and a captivating copy.
  • You may have hardly visited any site that has a ‘Welcome to’ sign posted on the home page, so try to avoid such lines.You hardly get any time to grab the attention of the visitor, so do not waste time in using unimportant lines. Instead try to provide a relevant and well written copy on its pages.
  • The headline is another vital thing as it can attract visitors to read more about the services and products offered by you, or it may just simply repel them if they find it to be unattractive.
  • After you succeed in grabbing the attention of the site visitors, your next job is to keep them engaged in reading your page content/copy.Try to apply all the basic guidelines in writing the content; write by keeping in mind your target audience, message should be kept simple and highly focused, ensure that your use relevant keywords which ultimately open new conversion paths.

Our team can build an amazing website and then help you to promote it on search engines. If you are looking for a Digital Marketing Consultant in Sydney, then Online Consulting can offer all solutions related to SEO services & web development.

How to Make an Easy Approach in SEO?

At Online Consulting, our clients often asks us a question that if there is an easier way to optimise their website on search engines without consuming much amount and a long SEO campaign. The answer lies with the company you hire to manage your website. Find out if it can offer high quality services within your budget. We have done research on this topic to find different ways to offer SEO services to people with tight budget.

What’s important here is to note down that SEO should be done by following certain steps to achieve the desired goals. A different approach can be taken for people who have just started their website and want to have an easier and softer SEO in the initial stages. This can be done by targeting the more important or a key page of a website and basic SEO. The following are few points for a soft approach on SEO:

  • First figure out and then write at least three real keyword search phrases, keeping in mind that your target audience would use those to find products and services offered by you. Ensure that you do not include the name of your brand or business.
  • Write an introduction sentence that includes the main keywords describing the services and products in the right way. At the start of the sentence, place the keywords chosen by you, but ensure that it makes sense on reading. Make this sentence Home page heading of the website.
  • Then explain in detail the type of services and products provided by you in at least one or two paragraph. Try to keep it as short as possible because majority of people hardly read long or boring content. You can summarise all the details by writing bullet points, but keep these short as well.
  • Ensure that you make it a priority to remove duplicate content from your website. Google regular updates decrease the rank of website having duplicate content. So, remove any content which you have copied from other sources because most of the search engines trace the plagiarism quite easily. So, make your content useful for the readers by optimizing it appropriately.
  • Remove all the spammy and extra links from your website as soon as possible. Google’s penguin updates severely effects the ranking of any website which does spamming.

Apart from these few points, we offer a wide variety of SEO services. So, what are you waiting for? Contact us today to get an upper-hand over your competitors.

Online Marketing – The Common Mistakes You Make

People who set up their business online can tell that how tough job it is to handle both marketing and logistical operations. The results of taking shortcuts can be extremely dangerous, so avoid taking such risks. You may face the common marketing problems on the Internet also, this is because even the small businesses have to face the high labour and time consuming tasks.

  • Outsourcing: People often outsource all their marketing tasks to a SEO firm without taking into account its credibility. Though outsourcing is a good option, what is important is that you hire a renowned SEO company in Sydney, Australia that would treat your business just like its own. Discuss all the operations with them and keep a track on the growth.
  • Spamming: Initially it has the potential to help you to grow, but on a long term basis it would surely hamper your online rankings. Google’s algorithm is getting better with each passing day to spot the spam articles. Due to spamming, your rankings would drop and your website would be lost in the search results.

To avoid such negative situations, you can directly contact bloggers or high traffic websites and ask if they can permit your business to feature on their site. Ensure that the articles you write are not generic as these would get less traffic. It is far more beneficial to write unique and original articles.

  • Linking: It is not easy to fool users or consumers nowadays by common linking techniques. People have become far more aware and often do not click on random links. The majority of readers would just pass on these links, so it is advisable to build more meaningful interactions with them. This would help to build credibility and a reliable image of products or services offered by you.
  • Social Media: Users are smarter than you think, so asking to like or share your content is an instant turn-off. Instead you should encourage the audience to share your content after setting a value and genuine relationship with them.

A significant rise in online marketing bias has been spotted, after the emergence of online marketing in the last 10-15 years. One of the best things to do here is setting up a face to face appointment, especially for professional service businesses.

You can make a decision to become successful by utilizing the above mentioned tips. You can implement effective techniques and overcome in-decision into your online marketing campaigns right now!