Tag Archives: SEO company in Sydney

3 Quick Tips That Will Skyrocket Your Website’s Rankings

Every website owner is worried about acquiring high rankings on SERPs (Search Engine Result Pages). The work done to rule the rankings pages is known as SEO (Search Engine Optimisation). The issue with Search Engine Optimisation is this, getting discovered at the top of the list is a same objective of every other person who owns a website. This turns into a major issue as individuals start a tough competition to rule the SERPs.

Numerous people may not even know exactly how much time it takes to cover all the small points or steps to ensure that their target is achieved. Exceptional amount of care is required to make sure that you don’t get flagged, banned or degraded as a possible spam website, or end up having a position in the wrong place for the wrong keyword. So what’s the solution for these problems?

SEO is a vast field and numerous steps should be taken to run a successful campaign. Here are 3 things that you should apply in order to get high ranks for your website. These tips will simply Skyrocket your rankings.

Tip #1 – Alt Tags

While uploading an image on your website, you must realise the fact that all the search engines won’t see the image. Or, we can say that the ‘robots’ crawling your webpage aren’t able to see the pictures. In reality, they are only able to view the coding and the content on the page.

So, when you’re uploading a picture on a site ensure that you name the image file with the right keywords that are relevant to your site. Additionally, fill the codes with the alt tags and title tags for that picture. By doing this, you can increase its chances of getting included into the search results or to help the page get found. It enables the search engine to know what that image is all about.

Tip #2 – Headings (H1 – H6) Order

While considering heading tags, it’s not about the quantity or type, but rather the order of utilisation that is important to the content. Some may end up becoming over fixated on this. Remember; don’t make it more complex or confusing than required. Concentrate on the quality of your content instead of its search appearance. By keeping your headings in a proper order helps the visitor to understand the content and to expect what’s next in it.

Tip #3 – It’s All About Location, Location, Location

Google knows where you are. Regardless whether you have an account with Google and are signed in or not. Your Smartphone and desktop know your location, so does the search engines that you’ve been using recently. The utilisation of location while searching is termed as ‘Local SEO’.

For example, if your business is based in Northern Beaches, and you provide SEO services, then you need to ensure that your website comes at the top of SERPs whenever a user searches for terms like ‘SEO Northern Beaches’, or ‘Northern Beaches SEO’. It’s all about targeting the local market of your business before you go global. Allow the search engines to know where your business is located.

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How to Make an Easy Approach in SEO?

At Online Consulting, our clients often asks us a question that if there is an easier way to optimise their website on search engines without consuming much amount and a long SEO campaign. The answer lies with the company you hire to manage your website. Find out if it can offer high quality services within your budget. We have done research on this topic to find different ways to offer SEO services to people with tight budget.

What’s important here is to note down that SEO should be done by following certain steps to achieve the desired goals. A different approach can be taken for people who have just started their website and want to have an easier and softer SEO in the initial stages. This can be done by targeting the more important or a key page of a website and basic SEO. The following are few points for a soft approach on SEO:

  • First figure out and then write at least three real keyword search phrases, keeping in mind that your target audience would use those to find products and services offered by you. Ensure that you do not include the name of your brand or business.
  • Write an introduction sentence that includes the main keywords describing the services and products in the right way. At the start of the sentence, place the keywords chosen by you, but ensure that it makes sense on reading. Make this sentence Home page heading of the website.
  • Then explain in detail the type of services and products provided by you in at least one or two paragraph. Try to keep it as short as possible because majority of people hardly read long or boring content. You can summarise all the details by writing bullet points, but keep these short as well.
  • Ensure that you make it a priority to remove duplicate content from your website. Google regular updates decrease the rank of website having duplicate content. So, remove any content which you have copied from other sources because most of the search engines trace the plagiarism quite easily. So, make your content useful for the readers by optimizing it appropriately.
  • Remove all the spammy and extra links from your website as soon as possible. Google’s penguin updates severely effects the ranking of any website which does spamming.

Apart from these few points, we offer a wide variety of SEO services. So, what are you waiting for? Contact us today to get an upper-hand over your competitors.

Online Marketing – The Common Mistakes You Make

People who set up their business online can tell that how tough job it is to handle both marketing and logistical operations. The results of taking shortcuts can be extremely dangerous, so avoid taking such risks. You may face the common marketing problems on the Internet also, this is because even the small businesses have to face the high labour and time consuming tasks.

  • Outsourcing: People often outsource all their marketing tasks to a SEO firm without taking into account its credibility. Though outsourcing is a good option, what is important is that you hire a renowned SEO company in Sydney, Australia that would treat your business just like its own. Discuss all the operations with them and keep a track on the growth.
  • Spamming: Initially it has the potential to help you to grow, but on a long term basis it would surely hamper your online rankings. Google’s algorithm is getting better with each passing day to spot the spam articles. Due to spamming, your rankings would drop and your website would be lost in the search results.

To avoid such negative situations, you can directly contact bloggers or high traffic websites and ask if they can permit your business to feature on their site. Ensure that the articles you write are not generic as these would get less traffic. It is far more beneficial to write unique and original articles.

  • Linking: It is not easy to fool users or consumers nowadays by common linking techniques. People have become far more aware and often do not click on random links. The majority of readers would just pass on these links, so it is advisable to build more meaningful interactions with them. This would help to build credibility and a reliable image of products or services offered by you.
  • Social Media: Users are smarter than you think, so asking to like or share your content is an instant turn-off. Instead you should encourage the audience to share your content after setting a value and genuine relationship with them.

A significant rise in online marketing bias has been spotted, after the emergence of online marketing in the last 10-15 years. One of the best things to do here is setting up a face to face appointment, especially for professional service businesses.

You can make a decision to become successful by utilizing the above mentioned tips. You can implement effective techniques and overcome in-decision into your online marketing campaigns right now!