How to generate Traffic through Facebook Marketing

Facebook has become quite a vital part of the marketing effort of any business. An amazing fact is that almost half of the audience gives more importance to a brand’s Facebook page, even more than its main business website. Expectations of the majority of consumers are that a company should have a Facebook page for its products and services.

So what are the ways to get the most out from the Facebook page of your business? Here are some tips that can prove helpful.

  • Status updates: This you need to do on a daily basis. Try your level best to keep the page fresh, current and up to date.
  • Facebook Ads for More Traffic: Facebook Ads are an excellent way to drive in more traffic for your business website. Facebook visitors simply love to check out clickable images shown on their news feed page.  These are optimised and drive Facebook users directly to your business website with special offers, exclusive content or product sales.
  • Check your messages and notifications: Messages should be checked daily and should be properly answered for the queries, if any. Also keep a close eye on the notifications you get on the page. Quickly respond if anyone mentions your products and services. One of the best ways to make a good public impression is by acknowledging the people who talk about your website.
  • Share, like and comment on the posts: This is an excellent way to build a good rapport and to begin conversations with your possible clients. Your online business will surely improve when people start talking about your products and services.
  • Article posting: Ensure that you write an article or a blog related to your products and services and share it on your Facebook page. This will tell your targeted audience that you are an expert in the field.
  • Adding photos and videos: To engage more audience on your page, you can make videos or photos that can describe what your online business website is all about.

These are a few tips that can help your Facebook page to grow. But do you have a high quality website for your products and business? What if the links you provide on the Facebook page of your website, open up into a low quality website? If this is the case, then your audience will be easily turned off.

Online Consulting can help you with all your issues related to web design, web development Sydney, and digital marketing Sydney in Australia.


Tips to Improve Website Conversions with Help of Quality Content

With the high increase in the usage of Internet a huge consumer medium has opened up. You can identify the consumers of your products & services and then target them with help of quality content. You should find SEO services that can ensure that your quality content reaches your targeted consumers. SEO services will help the website to get more conversions, boosting your business.

People often love to read articles and blogs that offer some useful tips on their preferred choice of subject or issue.They may spend hours on reading content usually starting with ‘how to’ or ones that provide useful information.

With more competition growing each day, it has become quite important to stand out from the crowd and ensure that your website results in profit. We can help you to achieve better conversions on your site.

People are often told that layout is important for any website which is true. But what is equally important is some quality content that attracts people.Google has always focused on quality content, so you cannot really ignore the need of authentic and quality content. This should be done to rank well on search engines and to convert visitors into customers.You may have an idea about website content, but still consider these points:

  • Always prefer to write attention seeking headlines and a captivating copy.
  • You may have hardly visited any site that has a ‘Welcome to’ sign posted on the home page, so try to avoid such lines.You hardly get any time to grab the attention of the visitor, so do not waste time in using unimportant lines. Instead try to provide a relevant and well written copy on its pages.
  • The headline is another vital thing as it can attract visitors to read more about the services and products offered by you, or it may just simply repel them if they find it to be unattractive.
  • After you succeed in grabbing the attention of the site visitors, your next job is to keep them engaged in reading your page content/copy.Try to apply all the basic guidelines in writing the content; write by keeping in mind your target audience, message should be kept simple and highly focused, ensure that your use relevant keywords which ultimately open new conversion paths.

Our team can build an amazing website and then help you to promote it on search engines. If you are looking for a Digital Marketing Consultant in Sydney, then Online Consulting can offer all solutions related to SEO services & web development.

How to Promote Your Website by Spending Some Money

There is a need to spend money on advertising online because in today’s world the market is filled with thousand of websites providing services and products similar to your website. This is why paid promotional techniques have surely become an integral part to make any marketing strategy a success. Following are few areas and types of advertising where you should invest to promote your website:

  • Adwords:

Google makes billions of dollars consistently from the combo of Adwords-Adsense. It is one the most effective way to produce traffic for your site. It is based on a bidding system and your ads get published with search results whenever a user searches for something. We offer services of Internet Marketing Consultant who can assist you in creating online display ads in Sydney.

  • Site-Specific Adwords:

When you consider the Adsense units you would find that the majority of these have a link “Advertise on this site”.  This helps Adwords advertisers to generate customized ads which would be published only on few specific websites. These work on the basis of CPM (cost per 1000 impressions) instead of a CPC (cost for every click). These can create a highly targeted traffic, this happens because you would be in full control of where the ad should be displayed.

  • Text Link Ads:

You can buy some text link ads, if you’re looking forward to enhance search engine rankings of the website. This would ultimately help to leverage organic traffic. These text links not only generate traffic, but also improve the search rankings, especially if you place the links on relevant and authoritative sites. There are a few places where you can purchase text links.

  • Direct Banner Sales:

Some of the renowned websites often sell banner ads or sponsorship ads. These are structured on weekly or monthly fees without considering the number of clicks or impressions your sites get. Banner placement can deliver value for money as create visibility and brand awareness, also drives in traffic to the website. The users who see this banner will become curious and may visit the site to check what the buzz is all about.

  • Sponsored reviews:

It is considered to be an excellent way to start a website. These help to bring in more traffic, back-links and RSS subscribers. Hire an Internet Marketing Consultant who can help to understand all the complicated things related to SEO services.

  • Blog Networks:

There are few bog networks that are based on traffic exchange principle. You are supposed to create an account for blog and then earn credits by visiting blog’s of other members.  Later, these credits are used to make others visit your blog, resulting in increased traffic.

How to Make an Easy Approach in SEO?

At Online Consulting, our clients often asks us a question that if there is an easier way to optimise their website on search engines without consuming much amount and a long SEO campaign. The answer lies with the company you hire to manage your website. Find out if it can offer high quality services within your budget. We have done research on this topic to find different ways to offer SEO services to people with tight budget.

What’s important here is to note down that SEO should be done by following certain steps to achieve the desired goals. A different approach can be taken for people who have just started their website and want to have an easier and softer SEO in the initial stages. This can be done by targeting the more important or a key page of a website and basic SEO. The following are few points for a soft approach on SEO:

  • First figure out and then write at least three real keyword search phrases, keeping in mind that your target audience would use those to find products and services offered by you. Ensure that you do not include the name of your brand or business.
  • Write an introduction sentence that includes the main keywords describing the services and products in the right way. At the start of the sentence, place the keywords chosen by you, but ensure that it makes sense on reading. Make this sentence Home page heading of the website.
  • Then explain in detail the type of services and products provided by you in at least one or two paragraph. Try to keep it as short as possible because majority of people hardly read long or boring content. You can summarise all the details by writing bullet points, but keep these short as well.
  • Ensure that you make it a priority to remove duplicate content from your website. Google regular updates decrease the rank of website having duplicate content. So, remove any content which you have copied from other sources because most of the search engines trace the plagiarism quite easily. So, make your content useful for the readers by optimizing it appropriately.
  • Remove all the spammy and extra links from your website as soon as possible. Google’s penguin updates severely effects the ranking of any website which does spamming.

Apart from these few points, we offer a wide variety of SEO services. So, what are you waiting for? Contact us today to get an upper-hand over your competitors.

Online Marketing – The Common Mistakes You Make

People who set up their business online can tell that how tough job it is to handle both marketing and logistical operations. The results of taking shortcuts can be extremely dangerous, so avoid taking such risks. You may face the common marketing problems on the Internet also, this is because even the small businesses have to face the high labour and time consuming tasks.

  • Outsourcing: People often outsource all their marketing tasks to a SEO firm without taking into account its credibility. Though outsourcing is a good option, what is important is that you hire a renowned SEO company in Sydney, Australia that would treat your business just like its own. Discuss all the operations with them and keep a track on the growth.
  • Spamming: Initially it has the potential to help you to grow, but on a long term basis it would surely hamper your online rankings. Google’s algorithm is getting better with each passing day to spot the spam articles. Due to spamming, your rankings would drop and your website would be lost in the search results.

To avoid such negative situations, you can directly contact bloggers or high traffic websites and ask if they can permit your business to feature on their site. Ensure that the articles you write are not generic as these would get less traffic. It is far more beneficial to write unique and original articles.

  • Linking: It is not easy to fool users or consumers nowadays by common linking techniques. People have become far more aware and often do not click on random links. The majority of readers would just pass on these links, so it is advisable to build more meaningful interactions with them. This would help to build credibility and a reliable image of products or services offered by you.
  • Social Media: Users are smarter than you think, so asking to like or share your content is an instant turn-off. Instead you should encourage the audience to share your content after setting a value and genuine relationship with them.

A significant rise in online marketing bias has been spotted, after the emergence of online marketing in the last 10-15 years. One of the best things to do here is setting up a face to face appointment, especially for professional service businesses.

You can make a decision to become successful by utilizing the above mentioned tips. You can implement effective techniques and overcome in-decision into your online marketing campaigns right now!

What is a Better Option, Custom Website Design or Templates?

For the past few years, web design companies have sprung up everywhere.  What you need to do in this situation is to find the best one that fulfils all requirements. You can also find templates available online, but these have certain limitations in comparison to custom-made websites.

With more ‘web design businesses’ setting up, it has become difficult to find the best in the business. Also, it is hard to convince people that a template is not meant for a longer run whereas customized website designs are much better choice in the real world. So, how one should figure out the difference between these two and when to switch from template to a custom designed website? Followings points can help you in making a decision:

Templates: There are a number of attractive templates available nowadays, but these are generally made without considering any particular business, services or products. But there are few areas where templates can be used such as

  • If you have a small side business that does not generates much income.
  • You have non-branded business that does not need any leads generated by websites.
  • Your hobby can be taken to a next level, and the target audience can be tested effectively.
  • Templates are an excellent option for a personal blog or a hobby site. These are usually not related to any business.

Custom Design Websites: You must understand that just changing the logo or colour of a template has nothing to do with customised website. It is recommended that you should hire services of a renowned web design company in Sydney to get the desirable results.  Opt for proper customised website if you have needs like:

  • You have an already established brand or logo, or are going to invest in a new one.
  • The site represents or supports your main business, services or products.
  • Have a strong competition and want to get an upper-hand in the market.
  • Want to display products and services offered to the users in a proper manner.

The website is the face of your online business, so ensure that its design looks unique in style & appearance. A custom design definitely provides your business a unique and pleasant identity because fonts & colours are generally made to match both site header and the product packaging.

In some cases, creating a customised website design may lead to a complete revamp of packaging and other manifestations related to the identity of a company.

How to Create a Successful Facebook Ad Campaign

Creating a Facebook page for your products and services is like opening a shop in a famous market in your city – you’re choosing the best location! The major difference between the two is that Facebook provides much larger exposure – with more than 1 billion users on Facebook it’s simply one of the best places for your business to grow through viral marketing. Facebook ads are an excellent way to promote your business, products or services.

Facebook Ads:

The first thing to do is to create a page on Facebook that displays your products and services. You can even add a custom Facebook App and set it as the landing page for the page. A customised Facebook page will increase the chances of success.

To build a list of prospects, it’s essential to collect the contact information of the users. With the right email program people visiting your page can choose to ‘opt in’ to your mailing list. Around 70% to 80% of Facebook users share their email address and click through rates quite high on Facebook.

Ad Analytics:

To check the performance of your ads you can monitor the analytics in the Facebook Ads Manager. Plus Facebook Insights for Apps is one more useful resource. Make the most of these tools as both of them are free.

You can create multiple ads with different variations and then select the best performing among them. It’s advisable to start with larger designs and then later slowly switches onto the smaller details to achieve optimal results.

When you begin a new ad campaign on Facebook, first you need to name your campaign and set an objective. The campaign objective is the ultimate goal of all of the ads. Some examples of the objective are:

  • Page Likes
  • Website Conversions
  • Clicks to Website
  • Mobile App Installs
  • Desktop App Installs
  • Page Post Engagement
  • Offer Claims
  • Mobile App Engagement
  • Desktop App Engagement
  • Event Responses

Setting up Ad Copy:

Setting up your ad’s copy – the words you’ll use in your ad – can be trickier than it sounds. Depending on your ad type, you will need copy for two or three sections: The headline, the text, and your News Feed link description (for News Feed ads).

  • For headlines, you’ll have up to 25 characters
  • For ad text, you’ll have up to 90 characters
  • For News Feed link descriptions, you’ll have up to 90 characters

It’s a good idea to have several different headlines and descriptions ready before you start creating your ad. This will make it easier for you to find something you like instead of making it up on the spot.

Maintaining the Momentum:

As you start seeing more Facebook likes and getting more user emails, don’t start ignoring your ads! You need to continue optimizing them and keep engaging with your audience. To create an urgency to buy from you, send your fans discounts and special offers.

Online consulting can help to promote your website by creating an excellent Facebook ad campaign to promote your products and services throughout Sydney. Web design and web development are other services offered by our team.