5 Tips To Capture Pictures For Your Business Website

When visitors see your design of any website, they hope to see images. Top-notch photographs make an excellent impression. That’s why you ought to give extra consideration to images on your website.

 

Here are a few tips that will help you take amazing pictures for your business website.

 

1. Capture Low Resolution Pictures

 

Don’t be surprised because you read it right – Low Resolution. Capturing images for sites is quite different from capturing photographs that are used to make prints. Site images are by and large captured at 72dpi, which implies that even a 640 x 480 picture is genuinely enough.

 

You can most likely set the camera for around 1280 x 960 pixels or similar. If you decide to go against this idea, then the outcome will be a bigger file size that will slow down the speed of your website pages. In reality, the photos on any common webpage are just 248×164 in size.

 

No matter what resolution you pick, edit the photos so they are the right size required on your webpage, and then use them on your business site. Try to compress the images if they are in JPEG (.jpg) format. You can easily make this change by setting the picture quality when it is saved. Don’t try to upload full-size images and then resize them with HTML.

 

2. Lighting

 

Ensure the photos you get are sufficiently bright. By and large, evade the utilisation of flash unless it is necessary or utilised as fill-in flash. The principle source of light need not be behind the subject, like a bright window behind the subject. You won’t like getting dark images with low contrast.

 

3. Focus and Composition

 

Every single advanced digital camera capture images that are in focus, however is the focus on what you need? While you’re capturing a photograph of a man or woman, you need to get background out of focus to ensure that it doesn’t cause any distraction. Abstain from taking long-distance shots of groups. No one will take a look at their feet; rather you should focus on taking close-ups.

 

Similarly, if you own an office or a store, a photo of your workplace exterior or an interior may look amazing, additionally take close-ups of individual counters, walls with good displays, so that website visitors can easily observe the type of products and services you offer. To get highly professional images for your business website, you should hire expert Northern Beaches photographer who can deliver results.

 

4. Viewpoint

 

Lower your camera (bend down) while capturing photographs of individual. This will allow your camera to come at bust height, and not at the height you would be at if you’ve chosen to stand up. This trick is often used in Northern Beaches photography industry.

 

5. Setting Camera Colour Temperature

 

No matter what sort of image you capture, the camera need to be set to coordinate with the source of light. Try not to rely on upon your camera to choose this setting automatically. All cameras have settings like Sunlight, Cloudy, Fluorescent, Incandescent, so you need to choose the right one.

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How Good Web Design Can Help Increase Your Conversion Rate

People have a misconception about the importance and role-played by design of a website. Many individuals consider design only as the visual effect of a site. However, your site ought to be more than just an advanced digital brochure. You can accomplish different business objectives by using the web design as a perfect tool.

Especially for small businesses, website architecture ought to work towards expanding the leads you get. High quality website design can help you to expand the conversion rate and content engagement, channelling leads towards sales.

1. Style, Perception And First Impressions

Style and design is lifeline of your website, and first impressions are important in the web world. You have hardly any time to make this initial impression before a visitor goes out. Powerful visuals, attractive photography and a perfect overall format all help to engage the first time visitor of your website.

Great styles are the initial phase in forming how visitors view your business. For instance, a spotless and modern design showcases that your business is also present and professional. A classic layout of the website can mean that you mean business and your company has strong foundations. A robust design can display the power of your business and how well it can manage challenging jobs.  At last, you need your sites to be an impression of your business’ best values and qualities.

2. Navigation On The Website

Clean, perfect and logical navigation is essential in expanding the usability of the website. User-friendliness is all about how rapidly and effectively a visitor can info data on your site and finish activities, for example, converting on a call to action. A user-friendly and flawless navigation with fewer choices and a powerful search option helps to clear ways for a visitor to take. Setting a clean navigation isn’t easy and it requires services of a qualified and skilled web designer.

3. Typography And Readability On The Website

Having readable, clear and balanced contrast typography with a sensible chain of info will make it a lot easier for the visitors to read the content on your business or e-commerce website. Or, you can highlight or summarise the important points, as the visitors are mostly looking for specific info and won’t be reading large patches of content. Hire an experienced Web Designer Northern Beaches, who can deliver some excellent results for you.

By having headings and subheads, you can help the visitor to easily get the info they’re looking for. Remember, consistency is important. Usability and readability can be increased by sticking to one or two fonts all over the website. For example, if your business is based in Northern Beaches, then make sure that the visitors can easily find on your website that you offer services in Northern Beaches.

4. Opportunities Of Conversion

Conversion paths are the foundation to generating leads from your site and they have to pull together every aspect of good web design to achieve that. A conversion path is the voyage a visitor takes to change into a lead eventually. You need to have clear paths on your website, while keeping in mind the needs of the visitors.

What Every Small Business Website Must Have

You must have heard this a billion times that how important a website is for your small business. However, not just having a website means that you’ll achieve success as you need to ensure that the website has all the required things that can influence the potential customer to use your products and services.

Let’s take a look at some basic, yet most important things that your small business website must have.

Some Basic Info About Your Background

Yes, it’s true. This is particularly crucial for small and growing companies. Individuals need to know who they’re corresponding with. Furthermore, that implies putting up photographs as well! It’s important to place your professional photographs on your business website, so that your potential clients get an idea about you and your business.

Accurate Info About What Your Business Does

This is particularly quite crucial for businesses that offer some sort of services. Individuals are visiting your site to discover what services you offer. So you have to let them know correctly. If possible, upload some photographs of your business because in this era everybody prefers to look at photos to get a better idea about different things. You can even hire a professional photographer to click some really convincing photographs of your business.

Show Them Your Portfolio

It will be a big mistake if you just assume that people will know what you do or know how good you’re at it. Upload photographs of your previous work to provide a glimpse of services that your potential clients will if they opt for your business.

Your Well Defined Contact Info

Most of the time individuals are excessively worried with the looks of the site and they overlook the basic things like contact info of their small business. You should at least provide a telephone number or an email address. But the best is to provide both and a contact form. A few people prefer to send email, while others choose to give a call. Furthermore, some people will simply prefer to fill a contact form. You need to offer various options to the customers who are willing to contact you for more info about your business. Try not to make a mistake of providing only a single means of contact and provide multiple choices to the potential clients.

A Reason To Get In Touch With You

Usually known as “Call to Action,” you have to give the visitors of your website, a reason to take a step forward and get in touch with you. To simply attract visitors you can offer free quote of your services, or you can even offer a special discount to people who contact you through your business website. It doesn’t need to be too complex, it simply should be compelling. You just need to give them a good reason to make an initial contact with your business. For example, if you provide Northern Beaches IT services, then just tell your clients that how effective you’re in IT services.

Why Magento Is The Best Option To Develop Ecommerce Website

One of the most popular ecommerce website development platforms is Magento. It can make changes as needed and is adaptable when it comes to designing options that are effortlessly adjustable.

Let’s take a look at some most vital reasons why you should choose Magento to create your ecommerce website.

1. It’s An Open Source

It’s accessible in 3 different versions such as free, hosted and enterprise, however, the free version is the most prevalent choice of web designers to create qualitative website. Since it’s an open source, Magento offers different features that help expert web developers to create outstanding websites that are excellent for the online business. It can be easily downloaded for free and will be qualified for usual upgrades Magento versions without paying anything for it. This guarantees quick availability to all for creating high quality ecommerce websites.

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2. Focus On Ecommerce

Magento is the only website development platform that has been is created particularly to oversee operations on an ecommerce site. Dashboards, supply chain management, product packaging, shipping management, and inventory management some major components that come with the upgraded versions of the Magento. In the process of doing business transactions on the website, it’s important to make utilisation of cutting-edge innovation to include features that are advance enough to manage complexities that may arise.

3. Mobile Platform Adaptability

Without any doubts, Magento has the power to allow access to the ecommerce site from anyplace on the planet. It utilises HTML 5 as a support to figure out building platform and makes it possible for any website to open on different types of platforms, including mobile. It guarantees adjustment in the audio or video, and drop or drag features for effective development.

4. Extensive Speed And High Flexibility

Magento has simply powered ecommerce website developers to prefer it over other platforms as it have the capacity to tweak the websites as per requirements. It has become the top choice for majority of IT services based in Northern Beaches. When it comes to this, there are built-in features that help web designers to make or adjust the site according to the latest trends. The designers can expand the components whenever needed and utilise them to achieve better functionality.

Magento is also popular among various Northern Beaches IT services for its amazing speed. It occurs with auto caching of the pages and upgrading the speed of the site with pictures. In addition, the procedure of data recovery is very quick on Magento.

5. Simple Customisation And Community Support

An additional benefit of utilising Magento for creating sites is that it permits adding forthcoming features to a live site without disturbing its current layout design. This empowers a designer to upgrade the look of a site and make it more intuitive. Apart from this, the community version provides backend support and helps designers in settling issues through the extension procedure of incorporated components.

5 Reasons Why Your Small Business Needs A Professional Website!

In the same way as other small entrepreneurs do, you may think that your small business can’t get any profit by having a website or that a site is not affordable. You may even have misconceptions that because you don’t use a PC or Internet, neither do your future clients. These are misguided judgments that can prove fatal for your small business.

Have a look at these 5 reasons that will show you why your small business organisation needs a professional website.

Reason #1 – Your Small Business Will Become More Credible

Nowadays, an ever-increasing number of shoppers utilise the web to look for the items or services they require. Your small independent venture will pick up credibility by having a professional looking website. Without an attractive site, your potential clients will go to your rivals that do have online presence. In case, you already own a site however it is ‘amateurish’, then getting it professionally updated will furnish your business with an expert image that may provide considerably more confidence. For home based businesses, this is especially important since they lack a storefront to advertise their products or services.

Reason #2 – A Website Can Help You Save Money

As an entrepreneur you presumably think you can’t manage to afford the cost of a professionally developed site, however you can’t imagine how important it is for your business. Despite the fact that the cost of web designing varies, once it’s up and running, it won’t cost you a fortune and by just spending a few dollars monthly or yearly, you can keep it well-maintained easily. Website is fast becoming one of the cheapest ways to promote any business, compared to other means of advertisements.

Reason #3 – Accessible 24/7

A site is accessible to both your current and future clients all the year for every minute. It offers them with the comfort of inspecting your items and services when your store or office is shut. Considering busy lifestyle people have nowadays, this is an extraordinary selling point while making a purchase.

Reason #4 – It Makes Possible To Target A Wider Market

Regardless of whether you give products or services, your site will offer an alternate area to sell them. As a business owner, an e-Commerce website is an incredible place to sell your items to a more extensive market, and you can even offer services internationally. Try not to think that you won’t be able to sell your products or services on the web? Just look around, everything is getting sold on the web!

You can also concentrate on your local market, for example if your business is based in Northern Beaches, then you can concentrate on selling your products & services in Northern Beaches with help of a website built by a professional web developer.

Reason #5 – An Amazing Medium To Showcase Your Work

Regardless of what sort of business you’ve, a site is an awesome place to exhibit your work. By including a portfolio or picture gallery, and testimonials about your work, you can showcase what makes your business interesting & unique. So, what are you waiting for? Hire a professional Northern Beaches Web Developer today to create an ideal website for your small business.

Mobile Search – A Continuous Rise in 2015

Experts have stated last year that in 2015 the mobile search will reach the top. They stated that in 2015 the Smartphones, tablets and all the other mobile devices will easily surpass the traditional search activity done on desktop or laptop.

With increase in prominence, availability and usage of Smartphones at quite a high level indicates that mobile search will grow more in 2015. We have almost completed the first quarter of 2015 and the trends show that the statements made by experts last year are quite true.

In a recently held press conference, Google stated that digital retailing is on huge rise. This is happening majorly because more and more people are getting access of Smartphone. Accessing web through mobile has never been on such a high in history. Google reported that last year in the month of December, mobile search in Australia accounted for more than 50% of total Google search traffic.

With more people using their Smartphone to search for multiple things, it has become quite important to take advantage of the growing opportunities to target possible clients. Just like desktop, mobile search also takes various points into consideration such as:

  • Screens or displays are smaller, therefore search results are different.
  • Website may not offer same search engine trans-coding on mobile.
  • Screen/displays are smaller.
  • Mobiles have totally different search behaviour/intents than a desktop.
  • Different types of bots (for example, GoogleBot-Mobile)

There is a high chance that in near future mobile search would be generating more visitors to websites. This is bound to happen with mobiles becoming more hi-tech and sophisticated. With the increase usage of Smartphone, mobile search for services and goods would become first choice for the majority of people in the future.

If you are attracted to the idea of promoting your website through mobile search, then it is important to ensure that it fits properly on smaller screens. The layout should be aesthetically pleasing and information must be conveyed properly to the visitors. An easy to navigate website would encourage the user to go for your services and products.

At Online Consulting, our expert team would provide full assistance in creating a SEO Australia campaign for your website.  We have vast experience in SEO services and in creating campaigns targeted at portable device users. Online Consulting will make your website visible on the first page of search engine results for Smartphone and tablet users. Our team can deliver amazing results for your campaign by continuous monitoring operation of digital marketing Sydney.

How to Get More Blog Readers on Your Website?

Here are some excellent tips that can help you to get more blog readers on your website:

  • Post High Quality Content More Often

The best way to encourage viewers to return to your website is by posting high quality content regularly. Original content is considered crucial as it has stuff that viewers may not find anywhere else. Ensure that the readers find the content to be useful, worthwhile and a bit of funny also.

  • The posts should be shareable

There is a high chance that your readers will share the content if they found it easy to share. To get more share keep the content short and readable, use eye-catching titles and you can also include video or an infographic. Your readers may feel more connected if you include high quality images. Right now, shareable content is highly valued on the internet right now.

  • Invite guest bloggers

Every writer has a different style of writing guest bloggers will bring a fresh and new content having a different perspective. This way you will not only get content on your blog, but the guest bloggers may bring in their audience and you will get new readers.

  • SEO (Search Engine Optimisation)

You should understand the fact that SEO is neither difficult nor time consuming. You can give a little bit of time to add details that can provide benefits for a longer period of time. It will work wonders for your website, if you end up on the first page of Google. Write something that works and see how the page views are getting impacted. This can be done by using different types of tactics and methods.

  • Social media usage

Social media websites are one of the best ways to promote the new blogs and content of your own website. Ensure that your friends and followers are aware about the latest developments on your website.

  • Participate in the Communities

There are numerous forums and other platforms where different communities of internet thrive exceptionally. You can participate in such communities to promote your own blog. Some of these communities might ask you to sign up with them. Sign up with such forums, but avoid the ones that ask for money. Communities can prove to be a reasonable platform to bring in more readers to your blog.

Online Consulting is a digital marketing Sydney based Company that can help you to get on the first page of search engines. Hire us, if you are looking for SEO services that deliver excellent results.