Category Archives: Website Design

How Design Of E-Commerce Websites Is Different From Other Websites

The basic guidelines for e-Commerce website and other types of web design may be different sometimes. Despite the fact that minimalistic, streamlined interfaces, and restricted content is normally connected with some of the most preferred ventures, but they may not be functional on a retail website.

For e-commerce online platforms, maximum amount of the conversion is the priority. You might truly want to attract clients to purchase a really high number of products and services as possible. That is precisely why a portion of the most recent web designing trends, for example, minimalism might not be successful.

  • Functionality Is More Important Than Looks

While planning for an e-Commerce platform, functionality of the site is the most crucial thing to keep in mind. Shopping sites require highlights that are simple to utilise, secure, dependable and in the meantime, give enough info to clients to make purchasing choices. Due to these reasons, an e-Commerce website may incorporate a couple of less trendy highlights, but it will incorporate all the required functionality.

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  • Personalisation For The Users

While online shopping, clients expect experiences that are custom-made just for their necessities. Individual connections should take just a look. Basic welcome messages that address a specific client can make an immense effect on your deals. Shopping cart updates that remind the clients about their products that haven’t been purchased yet can really influence them to make a deal.

  • Security

An online business site needs to ensure security for the clients, as well as needs a strong security to remain as a dependable place for clients to shop. In this way, highlights, for example, lock icon that originates from utilising HTTPS, which is a safe system connection, and so on ought to be incorporated.

To accomplish this, you need to make sure that your site is efficient, with a well-defined safety system, typography chain of importance, and image rules for a design that feels more dependable for the clients. Make sure that clients are not concerned about safety before making a purchase. Hire professional web designers Northern Beaches based company to ensure complete safety of your website.

  • Provide Info In Detail

Website designs should be simple and easily readable, since we are aware that client’s capacity to focus is short. On an e-Commerce website, it’s just the opposite case, and excess information is always the best thing to follow! Clients look for deep information to analyse things, and figure out the particular insights about items, and learn all that they can before buying something from your online store.

  • A Lot Of Calls To Action

Each time an item shows up on the screen, there ought to be an immediate way for the client to purchase it. Utilise attractive colour combinations hues and easy language to influence call to activities noticeable quickly and easy to utilise. Calls to Action are one of the most prominent options, especially for e-Commerce platforms.

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Why Mobile Friendly Web Design Can’t Be Neglected At Any Costs

With the rise of portable technology and the vast market that has emerged on the internet, focus of web design has completely shifted to improving user-experience.

Website traffic has become a lot more reliant to how users see your site. If the links redirecting to your website take too long to open, or there are numerous 404 pages, then there’s a higher possibility that the users won’t be visiting anytime sooner.

Yet, that is something everybody connected with this field knows that in 2018 user experience is everything.

Some people often think about that why experts keep repeating the importance of user experience, which is directly connected to mobile-friendly design. Although, some still find it as an extra or unnecessary work, but it’s something that can’t be ignored by any online business or brand, especially when we have already entered 2018.

  • We’re Already Living In A Mobile Centric World

No matter what we are doing –when we wake up, when we’re venturing out to office, even when we’re in the restroom – most of us have developed a habit of holding our Smartphone and scrolling its screen. The ever-increasing number of Wi-Fi connections (Wi-Fi hotspots are almost everywhere) clearly showcases that individuals check the web with their Smartphones more regularly than a decade ago.

When people visit your website, they’re anticipating that it should fit to their small device screens. However, if your site is still suited only for desktop view, then people will experience serious difficulties in searching what they’re looking for. If you’ve an e-Commerce website, you must be aware who your purchasers are and what medium they utilise to visit your e-Commerce platform.

  • Responsive/Mobile-Friendly Design Helps SEO

One cannot deny the importance of SEO (Search Engine Optimisation) for websites, especially for those who do online business, or wish to get some clients with web marketing. It’s important to remember that Google supports and gives preference mobile-friendly websites. That’s because responsive design offers a lot better user-experience.

  • Website Traffic Is Increased By Social Media Platforms

Facebook, Instagram, Twitter, Pinterest advertisements connect to websites. These connections or links posted in online networking platforms bring back visitors to the site. Any article, blog, or product description you create that you post on different social networking platforms will lead back to your site.

Any brand or organisation that has social media pages puts their links on the ‘About Us’ page. By doing this, it becomes a lot easier to find their site and discover more info about their products & services.

You can ask your website designer Northern Beaches based company, to include links of your social media pages in the ‘About Us’ section of your business website.

Mobile friendly design becomes extremely crucial, if you have an e-Commerce web platform.  Just imagine how frustrated visitors will be if they visit your site and discover they need to physically scroll in different directions just to see the hidden description of any particular product. It’s not only irritating, but also a big turn-off for almost every online customer.

Things To Include In A Website’s Landing Page

Whenever users visit a website through different means, the first thing they wish to see is the main product or service offered by the website’s company.

Remember, your landing page may be your best shot to get the attention of a man, yet you likewise need to ensure that there is a message that your visitors can get it.

  • A basic expression about the company’s business should to be available on the top of the page. This expression should give an outline of what the business offer. For instance, if you have SEO Company, then your expression could be like – Better Ranks for a Brighter Future.
  • Try not to over-burden the landing page with brilliant and enticing pictures. Ensure that your logo is available at the top of the page. This will instantly tell a user who the organization is without searching.
  • A sign up form is an exciting tool for your website’s landing page. Once a user has perused the general view of the page he will quickly wish to join, if you have managed to excite them. Keep the form some place around the bottom of the page to avert mess on your pages.
  • A menu is fundamental if you have multiple products and services to offer to your clients. This menu should be simple & easy to navigate and on display that has things connected to each and every page. This influences the visitor to feel better and become relaxed without worrying about what to search for.
  • Catch your visitors with an intense colour and shade that compliments your organisation. Utilising these striking colours and shades for your main expression will make your guest more fascinated with your organisation. Utilising the strong colour for your expression or phrase additionally won’t fill the page with too many colours and elements.
  • A few sites contain a graph on the greeting page that informs a visitor the strategies that the organisation employs. This graph could likewise be an energetic component that interests to a younger audience.
  • Incorporate videos on the landing page of your website. This will enable the visitor to see data about your organisation instead of reading about it. A video is more interesting and informative, and connects with your visitors.
  • Apply social media buttons at different places on the website, especially on the landing page. This tells individuals that you are available for engagement on different social networking platforms. It likewise shows that you are trying to look for new clients and attracting existing customers. It additionally tells users that they can connect with your business on a more personal platform.

You need to find a reputable and experienced website designer in Northern Beaches, who can help you to design a wonderful landing page and an amazing, user-friendly business website.

How Responsive Web Design Can Be Elixir For SEO

Our 21st century has set many milestones when it comes to technology. We can also say that people are living in mobile era that has empowered many!

 

In this scenario, responsive design isn’t something new. In fact, it has turned into a standard segment of any SEO campaign, no matter which industry the website focuses on.

 

When it’s about SEO (Search Engine Optimisation) and the success of your website, you need to follow these web designs that’ll take your business website to new heights.

 

Enhance The Website’s Usability

 

There’s a strong possibility that users may ditch your website, if they find it too difficult to navigate. Google sees ‘time spent on page’ as a major sign of a website’s value for any particular inquiry. Responsive web designs make your site significantly easier for users to read and explore.

 

The outcome is an enhanced user experience and usually an improved ‘time spent on page’. Great ease of use scores result in revisiting users and better conversions. As mentioned above, Google’s main business is to fulfil client queries. A responsive mobile web design is essential for a better customer experience, and Google rewards websites that provide visitors with such amazing experience.

 

Quicker Page Speed

 

One of the most commonly known and established factor for ranking is the time taken to load a page. Each site needs to be enhanced to load as fast as possible to help the chances of achieving high rankings in SERPs (Search Engine Results Pages).

 

The steady and most obvious indication from Google throughout these years has been that quick loading websites are supported in Google’s search results. That is only one of many reasons why Google strongly advises the web designers should use responsive web design only.

 

Reduced Bounce Rate

 

The time spent on a website by a user is related to bounce rate of the particular site. How fast do your site users leave or backtrack from your website? Google focuses on customer behaviour when it’s about ‘enter’ or ‘exit’ points of a website.

 

Google may translate short stay time, which means the user leaves your website practically as fast as he/she came to it, as a signal that the content that the visitor found on your website wasn’t significant to their requirements. The outcome for the site will be a negative growth in their Google rankings, and your website will appear too low whenever a person searches the search engine for a specific keyword related to your site.

 

However, a responsive mobile design empowers you to set up significant content, and show it in a mobile-friendly way. It gives a spotless, fresh, and easier to navigate website for visitors, while they’re surfing.

 

Improved Social Sharing

 

Responsive web design is made to make social sharing simple for the most prevailing demography online – mobile users. A Northern Beaches web design company can make a website for you that come with all the social media handles, and all you have to do is to click on social media icons and your content will be shared on different platforms.

How To Develop A Successful eCommerce Website

Are you planning to expand your business and want to develop an eCommerce website for your company/store? Before beginning with the procedure of developing your eCommerce website, it turns out to be massively imperative to consider the distinctive elements or phases of the web development procedure. The procedure can be divided into 3 parts:

  1. Development Stage
  2. Management Stage
  3. Improvement Stage

 

1. Development Stage

 

It involves every single element that’s needed for developing the site and making it live. You have to think about all the instruments that are fundamental for creating an eCommerce store. Check out the basic things that you must include in this stage:

 

  • Content Management System (CMS) – One of the most important and integral part of any website is its content. Following the same, integration of Content Management System helps web developers and businesses to improve, plan, place and manage the content.
  • Shopping Cart and Payment Options – It is imperative to make the purchasing procedure as easy secure as possible from the time of adding items to the cart up to the last checkout procedure.
  • Customer Relationship Management (CRM) – It allows better management communication with the customers by incorporating leads and data of the customers.
  • Analytics – There’s hardly any doubt that analytics will help you to adapt to the extreme competition and improve.
  • Customer Support – To provide full assistance to the clients, you have to incorporate a wide range of platforms, like live chat and toll-free support.

 

2. Management Stage

 

The next thing to apply is to have a well-planned shipping and delivery system, and efficient management of the inventory. Here are a few things that you need to consider in this stage.

 

  • Accounts Management – With the growth of your online platform, it becomes important to use bookkeeping software to maintain record of every transaction made from the website.
  • Order and Shipping Management – One of the key objectives of an eCommerce website is the timely delivery of the products. So, have a top-notch shipping and delivery management system.
  • Inventory Management – An effective management system for the stocks will allow your business to manage inventory skilfully.

 

3. Improvement Stage

 

Check out a few things that you should consider when it comes to the improvement stage. This can also increase your sales significantly.

 

  • Conversion Optimisation – It is crucial to utilise some latest tolls such as scroll map, A/B testing, survey, and heat mapping tools.
  • Email Automation – It enables the business owners to attract clients, to request feedback, and other similar options.
  • Marketplace Integration – It has become crucial for businesses to integrate the inventory with eCommerce marketplaces.
  • Artificial Intelligence – Artificial Intelligence is bringing a revolution to the eCommerce world, whether it is personal assistants, chat-bots smart analytics and custom recommendations. You should try it for your website as well.

 

An eCommerce store can’t survive without incorporating all these tools. You can look for the services of IT support Northern Beaches, who can help you to develop an amazing website that can stand apart from your competitors, and successfully attracts potential clients.

3 Must-Have Design Trends For The Remaining Months Of 2017

More than half of 2017 is already over and it’s time to make some major changes in your website design. Numerous latest trends in web design field have included user patterns, colour or typography, but it’s time to discuss a few other techniques. Basic trends to follow and the ones we are going to discuss today incorporate downpage navigation, boxes as a design element and usage of vertical lines.

 

Check out what will be trending in the remaining or second half of 2017.

 

Downpage Navigation

 

These days, whenever we look at the navigation trends, it seems like most web designers are in quite an experimental phase. Some are focusing on vertical, side navigation options while others are giving preference to downpage styles to pop-out styles. It’s quite clear with these trends that menu items at the bottom of the website are in limelight this year and will continue to do so in the remaining half of 2017.

 

There was a time when downpage navigation wasn’t given much preference and sometimes it even became a big no-no for web designers. However, this year the trend is changing and downpage navigation might become more popular than ever. However, before choosing this type of navigation design, you need to consider a lot of things like your business model, customer preference, and how it will affect your sales.

 

Use Boxes As Design Elements

 

Boxed elements used to increase aesthetic value of the website is surely a standout among the most striking and adaptable trends of 2017. Remember, boxes have an immense scope just like what we saw from the card trend, yet web designers are choosing these boxes to highlight content, display pictures and attract users’ attention towards a specific part of the page. Also, there’s no doubt that it works flawlessly.

 

One of the best things about this trend in website design Northern Beaches is that it is so adaptable. You don’t need to re-evaluate a whole design to utilise boxed elements. They can fill in as clear visuals or connection to other content. A box can have nearly anything, you can either use it an awesome picture to a ‘call to action’.

 

Vertical Lines

 

Couple of years ago, vertical space wasn’t considered for website design, but now more designers are including vertical elements into their web designs. Vertical elements can enable us to direct visitors through the design, allow scrolling and even concentrate on specific elements, whether it is skinny lines to restore flow to photos with various up and down elements.

 

To sweeten the deal even further, vertical components are quite intriguing, clean and simple visually since they aren’t common like horizontal, circular or square elements.

 

So, are you considering doing changes to your website design? Keep in mind that proper research must be done before you go ahead with changes on your business website.