As innovation keeps on progressing and more organisations are becoming significantly equipped at utilising it to showcase their products, it turns out to be more important to have an online platform that truly works for the promotion of the business. Potential customers are not only looking for info, but they’re now extensively using websites to make decisions about where they will work and do business, plan appointments, purchase items, and that’s only the tip of the iceberg.
How A Dull Website Can Ruin Your Business?
Since purchasers are utilising an organisation’s site to decide about whom they do business with, a dull site can prove to be too bad for your organisation. A recent study revealed that more than 70% of buyers think that reliable organisations have a high quality website and are more credible to do business with. This clearly indicates that your website’s design, look and feel is a direct reflection of your credibility. This is maybe the most negative impact you take when your site is dull.
Have a look at these other drawbacks of an ugly, dull & boring website.
1. Lead Generation Results Decline
A website with ugly design will throw your potential clients directly into the court of your rivals (particularly if your rivals’ sites are attractive while yours is inadequate). Not providing a quick, simple way for potential clients to contact your company is one of the quickest approaches to lose leads.
2. Exposure/Visibility is Damaged
It’s important for your website to be useful, relevant, and trustworthy with a specific end goal to appear on the first or second page of Google’s or other search engines’ results when a potential client look for related keywords. There’s a strong possibility that if your site lacks quality content, a preferred domain name and other essential factors, then potential clients may not be able to see it in the first place.
3. Reputation Of Your Business Is Affected
Potential customers (in some cases, even the old clients) start assuming that your business is behind the times and lacks advancement and development. If the navigation on your website is confusing and not user-friendly, then the customers think that your business is unreliable and perhaps even not interested in or focused to fulfil the requirements of new customers. New consumers may think that you’ll be unresponsive in a business relationship and will go to your competitors’ website, if your site fails to offer easy means of communication.
In short, we can say that there’s a direct connection between your website’s design and its effect on deals. You must hire a renowned company that offers high quality website design Northern Beaches, if you’re planning to upgrade the entire look & feel of your business website. Remember, small businesses cannot afford to have an ugly, dull and out-dated website.