Category Archives: Web Design Company

How A Poor Website Design Ruins Your Business

As innovation keeps on progressing and more organisations are becoming significantly equipped at utilising it to showcase their products, it turns out to be more important to have an online platform that truly works for the promotion of the business. Potential customers are not only looking for info, but they’re now extensively using websites to make decisions about where they will work and do business, plan appointments, purchase items, and that’s only the tip of the iceberg.

 

How A Dull Website Can Ruin Your Business?

 

Since purchasers are utilising an organisation’s site to decide about whom they do business with, a dull site can prove to be too bad for your organisation. A recent study revealed that more than 70% of buyers think that reliable organisations have a high quality website and are more credible to do business with. This clearly indicates that your website’s design, look and feel is a direct reflection of your credibility. This is maybe the most negative impact you take when your site is dull.

 

Have a look at these other drawbacks of an ugly, dull & boring website.

 

1. Lead Generation Results Decline

 

A website with ugly design will throw your potential clients directly into the court of your rivals (particularly if your rivals’ sites are attractive while yours is inadequate). Not providing a quick, simple way for potential clients to contact your company is one of the quickest approaches to lose leads.

 

2. Exposure/Visibility is Damaged

 

It’s important for your website to be useful, relevant, and trustworthy with a specific end goal to appear on the first or second page of Google’s or other search engines’ results when a potential client look for related keywords. There’s a strong possibility that if your site lacks quality content, a preferred domain name and other essential factors, then potential clients may not be able to see it in the first place.

 

3. Reputation Of Your Business Is Affected

 

Potential customers (in some cases, even the old clients) start assuming that your business is behind the times and lacks advancement and development. If the navigation on your website is confusing and not user-friendly, then the customers think that your business is unreliable and perhaps even not interested in or focused to fulfil the requirements of new customers. New consumers may think that you’ll be unresponsive in a business relationship and will go to your competitors’ website, if your site fails to offer easy means of communication.

 

In short, we can say that there’s a direct connection between your website’s design and its effect on deals. You must hire a renowned company that offers high quality website design Northern Beaches, if you’re planning to upgrade the entire look & feel of your business website. Remember, small businesses cannot afford to have an ugly, dull and out-dated website.

Improve Online Selling With These 7 Website Design Trends

One of the main purposes of website nowadays is to sell products and services online. The field of online selling has become so vast that brick & mortar stores have been affected notably and many are even getting closed.

In this world of cutthroat competition, it has become quite important to have the most attractive design on your website that can attract people and you can sell your services to them.

Use these website design tips to sell services online.

Keep Your ‘Contact Form’ Highly Visible

The upper fold of a website is the first part that becomes visible to people. Many visitors just look at this area, and then decide to either stay or leave the website. This makes it highly essential to keep your contact form in the above area of the website as it will become more exposed to traffic coming on the website.

Large Image Of Selling The Service

People believe in what they see! When it comes to online selling, more than 90% of business is done by what people see. This is the reason why you need to have the right images on your website and images of you selling services to satisfied customers.

Crisp Looking Design

A crisp looking design clearly implies that you don’t have an out-dated website design. There’s a strong possibility that a modern user might get turned off by just viewing your lacklustre website design. Website design is like fashion industry – you need to change it after a couple of years to ensure that the user doesn’t get bored by it too soon.

Social Handles Should Be Active & Clearly Visible

Having your ‘social’ handles clearly exhibited on your website would allow the visitor to have full trust in your business. When a user clicks on your social media platforms such as Facebook, Twitter, Instagram, LinkedIn, or Pinterest pages, then they should see some recent activities.

Social Presence Or Proof

Remember, no one wants to be your first customer. That’s mainly because people prefer to do business with someone who excels in the industry, or have enough social presence or proof so it can look trustworthy. There are numerous ways to showcase your social proof, here’ one of them:

  • Number of Blog article social shares
  • Join the 50,000+ entrepreneurs on our mailing list
  • Yelp reviews
  • Star rating
  • Testimonial

Testimonials Should Be Visible Clearly

Yes, testimonials do qualify as a social proof or acceptance, but you need to create a separate space at the middle of the home page where testimonials of your clients can be displayed.

Location

There’s no doubt that Google rules the search engine industry. Google is now focusing on location greatly and is giving value to websites who also focus on local market. For example, if you offer services of web design in the Northern beaches , then make sure your website shows up when a user searches for “Website Design Northern Beaches”. This is important as you won’t prefer to appear in search results for locations where you don’t offer services. You need to customise your location on your business website to increase.

6 Simple Yet Important Tips To Improve Web Design

Do you wish to make sure that the people visiting your website stay there for as long as possible and won’t leave it immediately? Make it easier for your website visitors to find what they’re looking for. The longer visitors stay on your website, the chances of business engagement increases manifold.

Use these web design tips to rule the online business world:

1. Get A Sleek & Professional Logo

If you don’t have one yet, then hire a website designer to make one. Also, don’t forget to link it with your homepage. Remember, your logo can play a crucial role in branding, so make it visible prominently on the website. Always use a high resolution image and place it on the top left corner of your web pages. Don’t forget to link the logo on every web page with the home page as it makes easier for visitors to navigate.

2. Keep The Navigation Intuitive

Make sure that you deploy the primary navigation options in a horizontal menu bar on the top of the website. Also ask your website designer to keep secondary navigation options underneath the primary navigation bar. If that isn’t possible, then keep them in the left side of the site, often termed as the sidebar. Confusing navigation designs will result in people leaving the page instead of figure it out. This makes intuitive navigation so important.

3. Remove Clutter From The Layout

Don’t make your website to look messy. Ensure that it also doesn’t have competing calls to action or visual clutter, for example too many graphics, photographs or animated Gifs that would draw the visitor’s attention away from the most crucial part of the web page. It has become quite common to be visually overloaded with images, to the extent where our brains stop processing info when confronted with too many visual options.

4. Provide Some Breathing Area To The Visitors

Make enough space between the images and paragraphs on the site so the visitor gets space to breathe. You must allow the viewer to absorb all the significant features your business website has to offer. You can control user flow and keep users focused on the content by simply controlling white space in the website. For example, if your store is based in Northern Beaches, then there’s no need to fill the website with images of your store.

5. Make A Strategy For Using Colours

To provide an elegant, clean and modern appearance to your website, you need to use a neutral colour palette. It’s all about using the colour wisely. Utilising attractive shades of colour in key tabs will help the visitor to easily find what he/she is looking for. Use colours that match your logo and other segments of your site.

6. Selects Fonts That Can Read Easily On All Platforms

While you’re finalising fonts of your website, remember that the users aren’t accessing the site only from desktop, but also from different devices and browsers. Large-scaled fonts might appear excellent on the desktop version of a website, but it won’t look good in devices with smaller screen size. Ask your website designer to use fonts that look good on every platform.

How Good Web Design Can Help Increase Your Conversion Rate

People have a misconception about the importance and role-played by design of a website. Many individuals consider design only as the visual effect of a site. However, your site ought to be more than just an advanced digital brochure. You can accomplish different business objectives by using the web design as a perfect tool.

Especially for small businesses, website architecture ought to work towards expanding the leads you get. High quality website design can help you to expand the conversion rate and content engagement, channelling leads towards sales.

1. Style, Perception And First Impressions

Style and design is lifeline of your website, and first impressions are important in the web world. You have hardly any time to make this initial impression before a visitor goes out. Powerful visuals, attractive photography and a perfect overall format all help to engage the first time visitor of your website.

Great styles are the initial phase in forming how visitors view your business. For instance, a spotless and modern design showcases that your business is also present and professional. A classic layout of the website can mean that you mean business and your company has strong foundations. A robust design can display the power of your business and how well it can manage challenging jobs.  At last, you need your sites to be an impression of your business’ best values and qualities.

2. Navigation On The Website

Clean, perfect and logical navigation is essential in expanding the usability of the website. User-friendliness is all about how rapidly and effectively a visitor can info data on your site and finish activities, for example, converting on a call to action. A user-friendly and flawless navigation with fewer choices and a powerful search option helps to clear ways for a visitor to take. Setting a clean navigation isn’t easy and it requires services of a qualified and skilled web designer.

3. Typography And Readability On The Website

Having readable, clear and balanced contrast typography with a sensible chain of info will make it a lot easier for the visitors to read the content on your business or e-commerce website. Or, you can highlight or summarise the important points, as the visitors are mostly looking for specific info and won’t be reading large patches of content. Hire an experienced Web Designer Northern Beaches, who can deliver some excellent results for you.

By having headings and subheads, you can help the visitor to easily get the info they’re looking for. Remember, consistency is important. Usability and readability can be increased by sticking to one or two fonts all over the website. For example, if your business is based in Northern Beaches, then make sure that the visitors can easily find on your website that you offer services in Northern Beaches.

4. Opportunities Of Conversion

Conversion paths are the foundation to generating leads from your site and they have to pull together every aspect of good web design to achieve that. A conversion path is the voyage a visitor takes to change into a lead eventually. You need to have clear paths on your website, while keeping in mind the needs of the visitors.

Why Magento Is The Best Option To Develop Ecommerce Website

One of the most popular ecommerce website development platforms is Magento. It can make changes as needed and is adaptable when it comes to designing options that are effortlessly adjustable.

Let’s take a look at some most vital reasons why you should choose Magento to create your ecommerce website.

1. It’s An Open Source

It’s accessible in 3 different versions such as free, hosted and enterprise, however, the free version is the most prevalent choice of web designers to create qualitative website. Since it’s an open source, Magento offers different features that help expert web developers to create outstanding websites that are excellent for the online business. It can be easily downloaded for free and will be qualified for usual upgrades Magento versions without paying anything for it. This guarantees quick availability to all for creating high quality ecommerce websites.

12

2. Focus On Ecommerce

Magento is the only website development platform that has been is created particularly to oversee operations on an ecommerce site. Dashboards, supply chain management, product packaging, shipping management, and inventory management some major components that come with the upgraded versions of the Magento. In the process of doing business transactions on the website, it’s important to make utilisation of cutting-edge innovation to include features that are advance enough to manage complexities that may arise.

3. Mobile Platform Adaptability

Without any doubts, Magento has the power to allow access to the ecommerce site from anyplace on the planet. It utilises HTML 5 as a support to figure out building platform and makes it possible for any website to open on different types of platforms, including mobile. It guarantees adjustment in the audio or video, and drop or drag features for effective development.

4. Extensive Speed And High Flexibility

Magento has simply powered ecommerce website developers to prefer it over other platforms as it have the capacity to tweak the websites as per requirements. It has become the top choice for majority of IT services based in Northern Beaches. When it comes to this, there are built-in features that help web designers to make or adjust the site according to the latest trends. The designers can expand the components whenever needed and utilise them to achieve better functionality.

Magento is also popular among various Northern Beaches IT services for its amazing speed. It occurs with auto caching of the pages and upgrading the speed of the site with pictures. In addition, the procedure of data recovery is very quick on Magento.

5. Simple Customisation And Community Support

An additional benefit of utilising Magento for creating sites is that it permits adding forthcoming features to a live site without disturbing its current layout design. This empowers a designer to upgrade the look of a site and make it more intuitive. Apart from this, the community version provides backend support and helps designers in settling issues through the extension procedure of incorporated components.

5 Reasons Why Your Small Business Needs A Professional Website!

In the same way as other small entrepreneurs do, you may think that your small business can’t get any profit by having a website or that a site is not affordable. You may even have misconceptions that because you don’t use a PC or Internet, neither do your future clients. These are misguided judgments that can prove fatal for your small business.

Have a look at these 5 reasons that will show you why your small business organisation needs a professional website.

Reason #1 – Your Small Business Will Become More Credible

Nowadays, an ever-increasing number of shoppers utilise the web to look for the items or services they require. Your small independent venture will pick up credibility by having a professional looking website. Without an attractive site, your potential clients will go to your rivals that do have online presence. In case, you already own a site however it is ‘amateurish’, then getting it professionally updated will furnish your business with an expert image that may provide considerably more confidence. For home based businesses, this is especially important since they lack a storefront to advertise their products or services.

Reason #2 – A Website Can Help You Save Money

As an entrepreneur you presumably think you can’t manage to afford the cost of a professionally developed site, however you can’t imagine how important it is for your business. Despite the fact that the cost of web designing varies, once it’s up and running, it won’t cost you a fortune and by just spending a few dollars monthly or yearly, you can keep it well-maintained easily. Website is fast becoming one of the cheapest ways to promote any business, compared to other means of advertisements.

Reason #3 – Accessible 24/7

A site is accessible to both your current and future clients all the year for every minute. It offers them with the comfort of inspecting your items and services when your store or office is shut. Considering busy lifestyle people have nowadays, this is an extraordinary selling point while making a purchase.

Reason #4 – It Makes Possible To Target A Wider Market

Regardless of whether you give products or services, your site will offer an alternate area to sell them. As a business owner, an e-Commerce website is an incredible place to sell your items to a more extensive market, and you can even offer services internationally. Try not to think that you won’t be able to sell your products or services on the web? Just look around, everything is getting sold on the web!

You can also concentrate on your local market, for example if your business is based in Northern Beaches, then you can concentrate on selling your products & services in Northern Beaches with help of a website built by a professional web developer.

Reason #5 – An Amazing Medium To Showcase Your Work

Regardless of what sort of business you’ve, a site is an awesome place to exhibit your work. By including a portfolio or picture gallery, and testimonials about your work, you can showcase what makes your business interesting & unique. So, what are you waiting for? Hire a professional Northern Beaches Web Developer today to create an ideal website for your small business.

What is a Better Option, Custom Website Design or Templates?

For the past few years, web design companies have sprung up everywhere.  What you need to do in this situation is to find the best one that fulfils all requirements. You can also find templates available online, but these have certain limitations in comparison to custom-made websites.

With more ‘web design businesses’ setting up, it has become difficult to find the best in the business. Also, it is hard to convince people that a template is not meant for a longer run whereas customized website designs are much better choice in the real world. So, how one should figure out the difference between these two and when to switch from template to a custom designed website? Followings points can help you in making a decision:

Templates: There are a number of attractive templates available nowadays, but these are generally made without considering any particular business, services or products. But there are few areas where templates can be used such as

  • If you have a small side business that does not generates much income.
  • You have non-branded business that does not need any leads generated by websites.
  • Your hobby can be taken to a next level, and the target audience can be tested effectively.
  • Templates are an excellent option for a personal blog or a hobby site. These are usually not related to any business.

Custom Design Websites: You must understand that just changing the logo or colour of a template has nothing to do with customised website. It is recommended that you should hire services of a renowned web design company in Sydney to get the desirable results.  Opt for proper customised website if you have needs like:

  • You have an already established brand or logo, or are going to invest in a new one.
  • The site represents or supports your main business, services or products.
  • Have a strong competition and want to get an upper-hand in the market.
  • Want to display products and services offered to the users in a proper manner.

The website is the face of your online business, so ensure that its design looks unique in style & appearance. A custom design definitely provides your business a unique and pleasant identity because fonts & colours are generally made to match both site header and the product packaging.

In some cases, creating a customised website design may lead to a complete revamp of packaging and other manifestations related to the identity of a company.