Our 21st century has set many milestones when it comes to technology. We can also say that people are living in mobile era that has empowered many!
In this scenario, responsive design isn’t something new. In fact, it has turned into a standard segment of any SEO campaign, no matter which industry the website focuses on.
When it’s about SEO (Search Engine Optimisation) and the success of your website, you need to follow these web designs that’ll take your business website to new heights.
Enhance The Website’s Usability
There’s a strong possibility that users may ditch your website, if they find it too difficult to navigate. Google sees ‘time spent on page’ as a major sign of a website’s value for any particular inquiry. Responsive web designs make your site significantly easier for users to read and explore.
The outcome is an enhanced user experience and usually an improved ‘time spent on page’. Great ease of use scores result in revisiting users and better conversions. As mentioned above, Google’s main business is to fulfil client queries. A responsive mobile web design is essential for a better customer experience, and Google rewards websites that provide visitors with such amazing experience.
Quicker Page Speed
One of the most commonly known and established factor for ranking is the time taken to load a page. Each site needs to be enhanced to load as fast as possible to help the chances of achieving high rankings in SERPs (Search Engine Results Pages).
The steady and most obvious indication from Google throughout these years has been that quick loading websites are supported in Google’s search results. That is only one of many reasons why Google strongly advises the web designers should use responsive web design only.
Reduced Bounce Rate
The time spent on a website by a user is related to bounce rate of the particular site. How fast do your site users leave or backtrack from your website? Google focuses on customer behaviour when it’s about ‘enter’ or ‘exit’ points of a website.
Google may translate short stay time, which means the user leaves your website practically as fast as he/she came to it, as a signal that the content that the visitor found on your website wasn’t significant to their requirements. The outcome for the site will be a negative growth in their Google rankings, and your website will appear too low whenever a person searches the search engine for a specific keyword related to your site.
However, a responsive mobile design empowers you to set up significant content, and show it in a mobile-friendly way. It gives a spotless, fresh, and easier to navigate website for visitors, while they’re surfing.
Improved Social Sharing
Responsive web design is made to make social sharing simple for the most prevailing demography online – mobile users. A Northern Beaches web design company can make a website for you that come with all the social media handles, and all you have to do is to click on social media icons and your content will be shared on different platforms.