Category Archives: SEO Northern Beaches

How Responsive Web Design Can Be Elixir For SEO

Our 21st century has set many milestones when it comes to technology. We can also say that people are living in mobile era that has empowered many!

 

In this scenario, responsive design isn’t something new. In fact, it has turned into a standard segment of any SEO campaign, no matter which industry the website focuses on.

 

When it’s about SEO (Search Engine Optimisation) and the success of your website, you need to follow these web designs that’ll take your business website to new heights.

 

Enhance The Website’s Usability

 

There’s a strong possibility that users may ditch your website, if they find it too difficult to navigate. Google sees ‘time spent on page’ as a major sign of a website’s value for any particular inquiry. Responsive web designs make your site significantly easier for users to read and explore.

 

The outcome is an enhanced user experience and usually an improved ‘time spent on page’. Great ease of use scores result in revisiting users and better conversions. As mentioned above, Google’s main business is to fulfil client queries. A responsive mobile web design is essential for a better customer experience, and Google rewards websites that provide visitors with such amazing experience.

 

Quicker Page Speed

 

One of the most commonly known and established factor for ranking is the time taken to load a page. Each site needs to be enhanced to load as fast as possible to help the chances of achieving high rankings in SERPs (Search Engine Results Pages).

 

The steady and most obvious indication from Google throughout these years has been that quick loading websites are supported in Google’s search results. That is only one of many reasons why Google strongly advises the web designers should use responsive web design only.

 

Reduced Bounce Rate

 

The time spent on a website by a user is related to bounce rate of the particular site. How fast do your site users leave or backtrack from your website? Google focuses on customer behaviour when it’s about ‘enter’ or ‘exit’ points of a website.

 

Google may translate short stay time, which means the user leaves your website practically as fast as he/she came to it, as a signal that the content that the visitor found on your website wasn’t significant to their requirements. The outcome for the site will be a negative growth in their Google rankings, and your website will appear too low whenever a person searches the search engine for a specific keyword related to your site.

 

However, a responsive mobile design empowers you to set up significant content, and show it in a mobile-friendly way. It gives a spotless, fresh, and easier to navigate website for visitors, while they’re surfing.

 

Improved Social Sharing

 

Responsive web design is made to make social sharing simple for the most prevailing demography online – mobile users. A Northern Beaches web design company can make a website for you that come with all the social media handles, and all you have to do is to click on social media icons and your content will be shared on different platforms.

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3 Quick Tips That Will Skyrocket Your Website’s Rankings

Every website owner is worried about acquiring high rankings on SERPs (Search Engine Result Pages). The work done to rule the rankings pages is known as SEO (Search Engine Optimisation). The issue with Search Engine Optimisation is this, getting discovered at the top of the list is a same objective of every other person who owns a website. This turns into a major issue as individuals start a tough competition to rule the SERPs.

Numerous people may not even know exactly how much time it takes to cover all the small points or steps to ensure that their target is achieved. Exceptional amount of care is required to make sure that you don’t get flagged, banned or degraded as a possible spam website, or end up having a position in the wrong place for the wrong keyword. So what’s the solution for these problems?

SEO is a vast field and numerous steps should be taken to run a successful campaign. Here are 3 things that you should apply in order to get high ranks for your website. These tips will simply Skyrocket your rankings.

Tip #1 – Alt Tags

While uploading an image on your website, you must realise the fact that all the search engines won’t see the image. Or, we can say that the ‘robots’ crawling your webpage aren’t able to see the pictures. In reality, they are only able to view the coding and the content on the page.

So, when you’re uploading a picture on a site ensure that you name the image file with the right keywords that are relevant to your site. Additionally, fill the codes with the alt tags and title tags for that picture. By doing this, you can increase its chances of getting included into the search results or to help the page get found. It enables the search engine to know what that image is all about.

Tip #2 – Headings (H1 – H6) Order

While considering heading tags, it’s not about the quantity or type, but rather the order of utilisation that is important to the content. Some may end up becoming over fixated on this. Remember; don’t make it more complex or confusing than required. Concentrate on the quality of your content instead of its search appearance. By keeping your headings in a proper order helps the visitor to understand the content and to expect what’s next in it.

Tip #3 – It’s All About Location, Location, Location

Google knows where you are. Regardless whether you have an account with Google and are signed in or not. Your Smartphone and desktop know your location, so does the search engines that you’ve been using recently. The utilisation of location while searching is termed as ‘Local SEO’.

For example, if your business is based in Northern Beaches, and you provide SEO services, then you need to ensure that your website comes at the top of SERPs whenever a user searches for terms like ‘SEO Northern Beaches’, or ‘Northern Beaches SEO’. It’s all about targeting the local market of your business before you go global. Allow the search engines to know where your business is located.

Top 6 Tips To Boost SEO With Help Of Content

Expanding your ranking on SERPs (Search Engine Result Pages) is a complex and comprehensive task that relies upon many factors, however writing quality content still assumes a crucial part. Including fundamental standards of SEO (Search Engine Optimisation) into your content is easy, but it requires preparation and writing skills.

Let’s take a look at top 6 tips for SEO-friendly writing.

1. Identify The Important Keywords

After you finalise the topic of your content, then you need to search the web to find out what exactly users are looking for related to that topic. Then, read those contents to identify the important keywords, and make a list of popular words and phrases you want to target. Compile relevant topic-keyword lists as it will save your time in the future. For example, if your business is based in Northern Beaches, then focus on keywords that include Northern Beaches.

2. Utilise The keywords

As you compose the content, ensure the keywords show up throughout consistently—however not too frequently. Google disapproves of keyword stuffing and could give lower ranks to your site if you fill in keywords everywhere. Utilising keywords in headlines, in subheadings and in the opening sentences of passages can push you up in Google’s rankings.

3. Utilize Your Own Particular Words, As Well

Google changes its site positioning calculation (ranking algorithm) as often as possible. However, one consistent need is to compose content keeping people in mind. Remember, web optimisation is not about satisfying complex and weird robots (web crawlers) of Google. Composing top-notch content that individuals feel connected with, increase engagement and sharing will help the SEO campaign of your website.

4. Length Is Crucial

Small content that ends in few lines is not doubt easier to read, but search engines, especially Google expect blogs and articles to have substance and info. Articles with more content often get more shares and engage audience for more time, but this doesn’t mean that longer isn’t always better. If you’re writing blogs/articles for your website then around 300 and 600 words is a good choice. That will provide you a lot of area to incorporate proper details and keywords, and you will be able to capture attention of visitors who are looking for a quick read.

5. Utilise An Optimising Tool

In case, you’re publishing on WordPress, you’ll get access to many free plugins that will make your content SEO-friendly in a matter of seconds. You can use Yoast to get real-time analysis on the content, and it’s easy to use. It also analyses images and Meta descriptions of your website. It’s an excellent choice for your SEO Northern Beaches campaign.

6. Check For Mistakes

This is more than a SEO tip. When you think your article is complete, read through it to look for mistakes. Remember, there’ always room for improvement. This step will be beneficial from SEO point of view and also for your readers.