One of the main purposes of website nowadays is to sell products and services online. The field of online selling has become so vast that brick & mortar stores have been affected notably and many are even getting closed.
In this world of cutthroat competition, it has become quite important to have the most attractive design on your website that can attract people and you can sell your services to them.
Use these website design tips to sell services online.
Keep Your ‘Contact Form’ Highly Visible
The upper fold of a website is the first part that becomes visible to people. Many visitors just look at this area, and then decide to either stay or leave the website. This makes it highly essential to keep your contact form in the above area of the website as it will become more exposed to traffic coming on the website.
Large Image Of Selling The Service
People believe in what they see! When it comes to online selling, more than 90% of business is done by what people see. This is the reason why you need to have the right images on your website and images of you selling services to satisfied customers.
Crisp Looking Design
A crisp looking design clearly implies that you don’t have an out-dated website design. There’s a strong possibility that a modern user might get turned off by just viewing your lacklustre website design. Website design is like fashion industry – you need to change it after a couple of years to ensure that the user doesn’t get bored by it too soon.
Social Handles Should Be Active & Clearly Visible
Having your ‘social’ handles clearly exhibited on your website would allow the visitor to have full trust in your business. When a user clicks on your social media platforms such as Facebook, Twitter, Instagram, LinkedIn, or Pinterest pages, then they should see some recent activities.
Social Presence Or Proof
Remember, no one wants to be your first customer. That’s mainly because people prefer to do business with someone who excels in the industry, or have enough social presence or proof so it can look trustworthy. There are numerous ways to showcase your social proof, here’ one of them:
- Number of Blog article social shares
- Join the 50,000+ entrepreneurs on our mailing list
- Yelp reviews
- Star rating
Testimonials Should Be Visible Clearly
Yes, testimonials do qualify as a social proof or acceptance, but you need to create a separate space at the middle of the home page where testimonials of your clients can be displayed.
There’s no doubt that Google rules the search engine industry. Google is now focusing on location greatly and is giving value to websites who also focus on local market. For example, if you offer services of web design in the Northern beaches , then make sure your website shows up when a user searches for “Website Design Northern Beaches”. This is important as you won’t prefer to appear in search results for locations where you don’t offer services. You need to customise your location on your business website to increase.